He’s Back: Arnold Schwarzenegger Returns in New MOBILE STRIKE Super Bowl Ad

PALO ALTO, Calif.--()--For the second consecutive year, MOBILE STRIKE, the world’s largest massively multi-player online game (MMO), will air a television advertisement starring international superstar Arnold Schwarzenegger.

The iconic action hero will reprise his signature military action-hero persona in the spot which will air during Fox’s coverage of Super Bowl LI which will be viewed by an estimated 100 million people worldwide, and more than 70% of homes in the U.S.

MOBILE STRIKE released a teaser [Mobile Strike Super Bowl 51 Teaser | Arnold's One Liners - #SB51 2017] for this year’s Super Bowl ad today.

Epic War's first Super Bowl spot in 2016 – “Arnold’s Fight” – had the action-hero fending off a multitude of assassins, military and para-military attackers. With more than 103 million views, it remains the #1 most watched 2016 Super Bowl ad on You Tube.

Both spots were created by 215MCCANN and directed by Henry Hobson of Furlined with visual effects by The Mill.

About Mobile Strike:

MOBILE STRIKE is a free-to-play mobile MMO game played around the world. MOBILE STRIKE enables millions of people from around the world to join forces and create global alliances to engage in a game of modern war – building bases, controlling the action, and training elite troops. MOBILE STRIKE was created by Epic War LLC in 2015.

About 215MCCANN:

215MCCANN is a big little advertising agency operating at the intersection of entertainment and technology. We are a full-service creative boutique partnering on world-class brands like Xbox, Minecraft, Hulu and Workday and backed by the McCann and Interpublic global networks.


Tom Keaney, tkeaney@rubenstein.com
Eric Kuo, 212-843-8494

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