Rocky Brands, Inc. Announces Appointment of Mike Brooks as Chief Executive Officer

NELSONVILLE, Ohio--()--Rocky Brands, Inc. (NASDAQ:RCKY) today announced that Mike Brooks, Chairman of the Board of Directors and interim Chief Executive Officer, has been named Chief Executive Officer of the Company. He had been serving as the Company’s interim Chief Executive Officer since September 8, 2016, following the resignation of David Sharp as President and Chief Executive Officer. The Company’s Board of Directors has therefore suspended its previously announced search for a new Chief Executive Officer.

Mike Brooks stated, “Since coming back to serve as interim Chief Executive Officer in early September, I have been reenergized by the skills and devotion of our associates to design, manufacture and deliver quality footwear to our customers. As we bring a close to what has been a difficult year, I believe that we are laying the groundwork for improved performance in 2017 and beyond and I look forward to working with the entire Rocky Brands team in 2017."

Mr. Brooks previously served as Chief Executive Officer of the Company from August 1991 to July 2011 before being named interim Chief Executive Officer on September 8, 2016 and has served as Chairman of the Board of Directors since August 1991.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh®, Creative Recreation®, and the licensed brand Michelin®.

Safe Harbor Language

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management. These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company’s business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2015 (filed March 3, 2016) and quarterly reports on Form 10-Q for the periods ended March 31, 2016 (filed April 29, 2016), June 30, 2016 (filed July 28, 2016), and September 30, 2016 (filed October 28, 2016). One or more of these factors have affected historical results, and could in the future affect the Company’s businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.


Rocky Brands, Inc.
Jim McDonald, Chief Financial Officer, (740) 753-1951
Investor Relations:
ICR, Inc.
Brendon Frey, (203) 682-8200

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