UGG Rewards Has Arrived

No cards. No commitments. Just rewards.

NEW YORK--()--Just announced, the UGG® brand, a division of Deckers Brands (NYSE:DECK), has now extended its premier rewards program to its customers nationwide. Coined UGG® Rewards, membership into the highly-anticipated program is available online and instore to customers throughout the U.S. beginning today.

“The retail landscape we play in today is a highly-sensorial, engaging and constantly evolving environment. Successful brands like UGG realize that loyal customers make incredible advocates. UGG Rewards is a celebration of the invaluable partnership between a brand and its innermost fans”

“The retail landscape we play in today is a highly-sensorial, engaging and constantly evolving environment. Successful brands like UGG realize that loyal customers make incredible advocates. UGG Rewards is a celebration of the invaluable partnership between a brand and its innermost fans,” says Stefano Caroti, President Omni-Channel at Deckers Brands.

Based on a simple point system, the new UGG® Rewards program allows customers more ways to engage with the brand. “UGG® Loyalty Members” can earn points for actions they’re already making today. With as little as 10 points, UGG® Reward members unlock their first reward of a $20 UGG® Reward certificate. Rewards Certificates can be applied to any purchase at UGG® retail and outlet stores nationwide or online at UGG.com. Earning UGG® points is easy:

  • 3 points are awarded for signing up at UGG.com/loyalty,
  • 1 point for adding something to your wish list,
  • 1 point for sharing your wish list,
  • 1 points for sharing via your social channel,
  • And up to 6 points for purchase.

“UGG Rewards is based on a simple concept – reward our loyal customers for engaging with us regardless of purchase,” explains Carma Caughlan, Director of Customer Engagement and Loyalty. “Customers want choice and achievable benefits. Our new program delivers both while adding a layer of community by giving customers the opportunity to collect additional points for social sharing.”

To sign-up for UGG® Rewards, visit UGG® online or stop-in one of the brand’s retail locations nationwide. Once a new UGG® Loyalty Member, customers can begin accruing points immediately. It’s that easy. No cards. No commitments. Just rewards.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGG #ThisIsUGG

Contacts

UGG®
Lindsey DiCola / UGG® PR Manager
212-247-8552 X 2773
lindsey.dicola@deckers.com
or
Matthew Magnin / UGG® PR Associate
212-247-8552 X 2772
matthew.magnin@deckers.com

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Release Summary

UGG® has extended its premier rewards program to its customers nationwide. Membership into the highly-anticipated program is available online and instore to customers throughout the U.S.

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