Amplify Snack Brands Receives 2016 U.S. Nielsen Breakthrough Innovation Award for SkinnyPop Popcorn

SkinnyPop Named IRI 2015 New Product Pacesetter Brand

AUSTIN, Texas--()--Amplify Snack Brands, Inc. (“Amplify” or the “Company”) (NYSE:BETR) today announced that SkinnyPop® Popcorn is the recipient of a 2016 U.S. Nielsen Breakthrough Innovation Award, which recognizes America’s unsung household heroes. This year’s Breakthrough Innovation Award process reviewed close to 3,500 consumer products that were introduced to the market in 2014. Through this objective analysis, 18 brands met Nielsen’s requirements for distinctiveness, relevance and endurance to earn the award.

“As Amplify’s flagship brand, SkinnyPop embodies our company’s core mission of snacking without compromise in that it is non-GMO, gluten free, and contains no artificial flavors, ingredients or preservatives”

According to Nielsen, in today’s tech-obsessed consumer landscape, it’s important to recognize the impact that everyday household staples have on the quality of consumers’ daily lives and rituals. These new products come from an innovation force with a little less fanfare: consumer packaged goods (CPG) manufacturers. Meeting the challenge of continuously finding new ways to help improve America’s daily routines of eating, cleaning and grooming is a feat that should be recognized.

“As Amplify’s flagship brand, SkinnyPop embodies our company’s core mission of snacking without compromise in that it is non-GMO, gluten free, and contains no artificial flavors, ingredients or preservatives,” said Tom Ennis, president and chief executive officer of Amplify Snack Brands. “Our customers love SkinnyPop because it offers a convenient, Ready-to-Eat, Better-for-You popcorn that is also great tasting, using the fewest, simplest and most transparent ingredients possible. This appeal has led to growing awareness, significant brand loyalty and broad distribution across a wide range of retail channels. On behalf of everyone at Amplify, I’d like to thank Nielsen for this prestigious recognition.”

Over the past eight years of the Nielsen Breakthrough Innovation Study, the presence of strong leadership has been a consistent factor and has played a decisive role in the successes the Breakthrough Innovation winners have achieved. Within the 2016 U.S. Nielsen Breakthrough Innovation Report, the theme of “Breakthrough Leadership” frames this year’s narrative. Through insightful case studies, winners share details of their extraordinary accomplishments, showcasing Breakthrough Innovation in action. The 2016 Breakthrough Winner Spotlights provide real-world case studies of what transformational innovation looks like and how to achieve it.

For more information about the Nielsen Breakthrough Innovation Awards or to download a copy of the 2016 U.S. Nielsen Innovation Report visit

SkinnyPop was also named one of IRI’s 2015 New Product Pacesetter brands. Cultivated by in-depth analysis of the thousands of new CPG brands launched each year, IRI New Product Pacesetter brands provide insights into the trends, best practices and benefit dimensions that make up the 200 most successful new banner launches of the year. According to IRI, SkinnyPop achieved New Product Pacesetter status by bringing to market a simply delicious guilt-free snack. IRI’s New Product Pacesetters is a celebration that is rich with iconic brands and game-changing innovations, brought to market by behemoths and new market entrants.

About Amplify Snack Brands, Inc.

Headquartered in Austin, Texas, Amplify Snack Brands is a high growth snack food company focused on developing and marketing products that appeal to consumers’ growing preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Paqui® and Oatmega® embody our BFY mission of “snacking without compromise” and have amassed a loyal customer base across a wide range of food distribution channels in the United States and Canada. For additional information, please visit:


Katie Turner, 646-277-1228
Cory Ziskind, 646-277-1232

Amplify Snack Brands, Inc.