Samsung Spins Meaningful Innovation Into New Laundry Washers

Impactful Design Makes Doing Laundry Quicker, Easier and More Convenient

RIDGEFIELD PARK, N.J.--()--Samsung Electronics America, Inc., a leading innovator in home appliances, announced the retail availability of two new laundry products, Samsung AddWash™ Front Load Washer and Samsung activewashTop Load Washer with Integrated Touch Controls. Designed with simple and intuitive features that translate into big time-saving and convenience benefits for consumers, the washers transform a routine appliance into a meaningful and efficient source of household innovation.

“As with all busy parents, they want to get in and out of the laundry room as quickly as possible. Samsung’s new washers make laundry easier than ever while maximizing your ability to get clothes as clean as possible.”

“Samsung AddWash™ and Samsung activewash™ with Integrated Touch Controls both represent giant steps forward in how consumers will do laundry,” said John Herrington, Senior Vice President, General Manager of Home Appliance, Samsung Electronics America. “Whether it’s a built-in sink or an additional door, these are meaningful innovations that deliver exceptional functionality and practical use, making consumers' lives easier and more convenient.”

A New Door Opens on Laundry Convenience

It’s a laundry scenario we can all relate to: With larger capacity washers now the norm and busy families throwing in as much laundry as possible per load, you inevitably leave a stray sock or clothing item out. If you open the washer door, you risk having suds and water spill out. Samsung has solved this laundry conundrum with Samsung AddWash™ Front Load Washer. Equipped with a second access door on the upper part of the main door, Addwash lets you add any item up to the size of large towel after the cycle has begun, without needing to drain the washer and open the main washer door.

Samsung AddWash™ (model WF50K7500) is available in a 5.0 cu. ft. capacity model in a black stainless steel finish ($1,499 MSRP) or a bright white finish ($1,399 MSRP). It is also available in a 4.5 cu. ft. capacity (model WF45K6500) in black stainless steel ($1,299 MSRP) or white ($1,199 MSRP), as well as the 4.5 cu. ft. size with slightly different features in azure blue ($1,099 MSRP) or white ($999 MSRP). Matching dryers are available for all models.

A Fusing of Beautiful Design and Superior Performance

With laundry rooms making the leap from the basement to the first and second floors, aesthetics matter more than ever. Samsung activewashTop Load Washer with Integrated Touch Controls effortlessly fuses beautiful, ergonomic design for the perfect blend of form and function. Most noteworthy is an intuitive touch control panel that is seamlessly built right into the lid. While laundry controls are usually positioned toward the rear part of the lid, or toward the front where they can accidentally be pressed while loading laundry, the Integrated Touch Controls chart out new territory by placing the panel in the middle of the lid, providing an extra six inches of flat surface top and creating more space for folding or sorting.

Building off the highly successful launch of the activewash™ built-in sink feature in 2015, the Samsung activewash™ with Integrated Touch Controls features an even larger and deeper built-in sink, creating a more optimized pre-treatment space. You can easily pre-treat and pre-soak your clothes with a water jet. When you’re done pre-treating, simply lift the sink to empty the laundry and water directly into the washing machine drum for the wash cycle. activewash™ is also ENERGY STAR Tier 1 certified, with settings that minimize water and temperature usage. Samsung continues to lead the industry among top loaders in kilowatts/year reduced power consumption and Water Factor (WF), the key measures for washer efficiency as rated by the Department of Energy’s ENERGY STAR® program.

Samsung activewash™ with Integrated Touch Controls (model WA50K8600) is available in a 5.0 cu. ft. capacity model in black stainless steel ($1,099 MSRP) and white ($999 MSRP). It is also available in a 4.5 cu. ft. capacity (model WA45K7600) in white ($849 MSRP). Matching dryers with are also available.

Samsung’s 5.0 cu. ft. size is the industry’s largest capacity built into a standard 27-inch front load washing machine. Both products are also equipped with other features which make doing laundry easier and more efficient, including Innovative Super Speed technology, Smart Care, VRT® Vibration Reduction Technology, and, SelfClean+ cycle.

In conjunction with the launch of the Samsung AddWash™ and the Samsung activewash™ with Integrated Touch Controls, Kristen Bell and Dax Shephard are moving into the laundry room with a new series of commercials launching this week – part of a larger campaign featuring Samsung kitchen appliances as well – that show them tackling some of the toughest laundry challenges like coffee stains and their kids’ mud-covered clothes. Developed by McKinney, the campaign includes 30-second spots for both laundry appliances.

“Kristen and Dax are like all young parents, managing their homes and dealing with their family’s daily laundry loads and stains,” said Katie Cheng, Vice President Home Appliance Marketing at Samsung. “As with all busy parents, they want to get in and out of the laundry room as quickly as possible. Samsung’s new washers make laundry easier than ever while maximizing your ability to get clothes as clean as possible.”

To see Samsung’s latest home appliances and other products, visit http://www.samsung.com/us/.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at www.news.samsung.com.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

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