WABA Fun Introduces Mad Mattr, an Amazingly Moldable, Stretchable Dough-Like Compound Exclusively from Sweden

DENVER--()--WABA Fun LLC, official distributor of the global hit Kinetic Sand, today announced its exciting new product, Mad Mattr. It is now available globally for purchase. Mad Mattr is exclusively manufactured in Sweden.

“We are excited by the promise of Mad Mattr, as this amazing compound meets the needs of today’s imaginative, unstructured, creative child. Mad Mattr delivers open play without imposing rules, creative limits or expectations, so Mom can feel highly satisfied that her child is having fun, being creative and using their imagination vs spending too much time in front of a computer, TV or i-anything screen,” said Chad Lucero, CEO, WABA Fun. Mad Mattr is multi-faceted and multi-use, so parents don’t have to buy lots of different toys to satisfy their child’s need for inspired creative play.

Key features

  • Moldable, compatible, buildable, soft and stretches as far as you want to go
  • Never dries out and stays fresh
  • Comes in six fabulous colors
  • Kits include mini-extruders for hours of fun
  • Manufactured in Sweden and non-toxic
  • Gluten-free, casein free supporting children who may have allergies

About WABA Fun: WABA Fun is based in Denver, Colorado with offices in Hong Kong and Falkenberg, Sweden. Its products have won over 20 toy industry awards and are sold in over 50 countries worldwide.


Serin Silva, 303-410-7172