Atlantic Natural Foods Announces New Operations Team

NASHVILLE, N.C.--()--Atlantic Natural Foods (ANF), the leading U.S. producer of canned plant based protein products, announced today a new structure to manage the company’s present growth and to boost its future expansion.

“We are confident this new team secures that foundation for today and for our future.”

Notably, Steve Morris has been promoted to the newly created position of Executive Vice-President. In this new role, Morris will assume direct responsibility of day-to-day total supply chain accountability, from purchasing to customer development.

Morris joined ANF as Vice President Sales and Marketing in 2012 with the mission to establish a sales and marketing structure in anticipation of the establishment of the company’s future growth. He has worked in the past with a number of related ventures of ANF parent company AFT Holdings, Inc., including Bumble Bee Foods.

“I have worked with Steve since 2000, and have tremendous confidence in his commitment and ability to serve and deliver as a member of our leadership team,” said ANF CEO Kelly Krause.

ANF also announced that Michael Duggan has assumed the newly created position of Director of Operations, and will be responsible for all factory operations at the ANF processing facility in Nashville, NC. Duggan came on board in 2008 as Director of Technical Services and was part of the original team that transitioned from Castleberry Foods in Augusta, Ga.

“I am truly excited to see Michael tackle this opportunity,” said ANF board chairman Doug Hines. “It is gratifying when leaders like Michael, who has been part of the business since its creation, display a consistent commitment to excellence that earns internal recognition and career advancement.”

Additionally, the ANF Board of Directors has created a new Operating Board made up of the senior leadership of the company. As part of this structure, Mitchell Faircloth, Director of Human Resources, has been charged in direct support of the Operating Board as well as in developing new work environment protocols and policies for the company as a whole. Faircloth, a longtime resident of Nash County, joined ANF from Meritta.

And finally, Tara Rhein will assume the new role of Marketing Manager, and Thomas David will serve as ANF Controller.

Rhein, is a true vegetarian with eight years of traditional and social media marketing experience. She brings to the role a passion and commitment to develop and market creative food solutions. She is a graduate of University of Wisconsin-Whitewater.

David will be located in Rocky Mount and is a former controller for Baldor in Kings Mountain. Before that position he held various accounting positions from 1987 until 2012 with 20 years with Revlon in Oxford, NC. Under the new structure David also will serve on the Operating Board.

“ANF’s stellar growth – 41% in 2015 alone – fuels a drive and need to establish a firm operational foundation made of individuals who believe in our product, our community, our employees, and of course, our brand’s potential,” Krause said. “We are confident this new team secures that foundation for today and for our future.”

About Atlantic Natural Foods

ANF is the leading U.S. producer of canned plant based protein products and markets the Loma Linda®, Caroline’s™ and neat® brands. It also markets Kaffree RomaTM, a caffeine-free roasted grain instant beverage product. Based in Nashville, NC, the company operates its own product development kitchen, manufacturing, and distribution facilities. Products are available through the United States at many natural foods and grocery retailers as well as through online retailers like Amazon.

Learn more about Atlantic Natural Foods at or contact the company at 252-212-9000 Ext. 102 or


Atlantic Natural Foods
Tara M Rhein
Marketing Manager

Atlantic Natural Foods