Lansinoh Launches The First Bluetooth®-Enabled Breast Pump

Global Leader In Breastfeeding Offers Mothers “A Smarter Way To Pump”

ALEXANDRIA, Va.--()--Lansinoh Laboratories, a global leader in breastfeeding products and accessories, adds to its legacy of first-to-market innovation by launching the Lansinoh® Smartpump, a double electric breast pump designed for today’s busy mom. The new Smartpump is the first pump on the market to incorporate Bluetooth® technology that allows for seamless pairing between the pump and a new, free Lansinoh Baby™ app.

“Today, we’re proudly building on this heritage of innovation by developing high quality, thoughtfully designed, leading-edge solutions for moms and babies.”

The Smartpump syncs to the Lansinoh Baby app, and records the date, time, and duration of each pumping session. Using the app, moms also can record the amount of breastmilk pumped per session, making tracking and record keeping much more simple and convenient.

Intuitively designed and easy to use, the app also can track breastfeeding and bottle-feeding sessions, diaper changes, and baby’s growth, making it a one-stop resource for families. Users can easily view their baby’s feeding history and other trends on charts. Logs of these activities can be downloaded and shared with healthcare providers.

Finally, the app contains numerous tips and links to resources, so that moms have information, advice, encouragement, and more at their fingertips.

In addition to smartphone integration, the Smartpump offers outstanding pump performance for customizable and efficient pumping sessions. Lansinoh is the only pump brand with three pumping styles and eight adjustable suction levels, allowing each user to select the setting that most closely mimics her baby’s natural feeding pattern.

The Smartpump also features a hygienic closed-system design, an important safety feature that prevents mold and bacteria growth in the pump motor and tubing, keeping expressed breastmilk pure. These features, Bluetooth connectivity, and the pump’s compact size and quiet motor make it an all-in-one solution for pumping moms.

“Lansinoh created the breastfeeding product category more than 30 years ago when our founder, a breastfeeding mom herself, developed Lansinoh Lanolin Nipple Cream,” said Lansinoh’s Vice President of Global Health Relations Gina Cicatelli Ciagne, who is also a Certified Lactation Counselor (CLC). “Today, we’re proudly building on this heritage of innovation by developing high quality, thoughtfully designed, leading-edge solutions for moms and babies.”

“Breastfeeding is a wonderful way for mom and baby to bond,” added Ciagne. “But breast pumping is truly a labor of love that is often a necessity when they are apart, so that mom can maintain her supply and leave expressed breastmilk for her baby’s caregiver. We’ve designed the Smartpump to help simplify the pumping experience, delivering convenience, comfort, efficiency, and performance all in one package.”

The Smartpump is offered at an SRP of $199 and is sold as part of a bundle that includes a tote, cooler bag, and bottle-feeding accessories. It launches nationally at Babies R Us this week, followed by launches at Target, Amazon.com, and Buy Buy Baby. In addition, the pump will be available through many health insurance plans.

For more information on the Smartpump and other Lansinoh product innovations, go to www.lansinoh.com/smartpump.

About Lansinoh Laboratories

Founded by a breastfeeding mom, Lansinoh has been committed to helping moms succeed in breastfeeding for over 30 years. Famous for its award-winning cornerstone product, HPA® Lanolin, Lansinoh® is now a leader in breastfeeding accessories, which are available in nearly 60 countries. For more information, please visit Lansinoh.com, or connect with LansinohUSA on Facebook, Twitter, Instagram, Pinterest and YouTube.

Contacts

Casto Marketing Communications
Chuck Casto, 508-314-3284
ccasto@lansinoh.com

Release Summary

A global leader in breastfeeding products & accessories, Lansinoh adds to its legacy of first-to-market innovation by launching the Lansinoh Smartpump, the first-ever Bluetooth-enabled breast pump.

Lansinoh Laboratories