Media Advisory: BlackRock Introduces Animated ETF Education Video Series

NEW YORK--()--While there is plenty of information about exchange traded funds (ETFs) currently available, there is still a significant opportunity to help investors and financial advisors better understand ETF mechanics using simple, straightforward language and easy-to-understand content. That was the driving force in BlackRock’s decision to create a series of ETF educational videos using an animated format.

Topics covered in the new videos include:

  • Introduction to ETFs – what they are and how they work
  • Understanding Bond ETFs – a convenient way to access bonds
  • Bond ETFs in Stressed Markets – helping add liquidity in volatile markets

Jennifer Grancio, Managing Director, BlackRock commented: “Our goal with this video series was simple: take key topics around the mechanics of ETFs and explain them in a way that would be easily understood by a broad range of sophistication levels and we felt animation was a great way to accomplish that. For BlackRock, education will continue to be a key focus for us as we work to help all types of investors feel confident using ETFs for their investment goals.”

The videos are featured on a dedicated section of specifically aimed at investors and financial advisors interested in delving further into ETF mechanics: Go Deeper on ETF Mechanics (

About BlackRock

BlackRock is a global leader in investment management, risk management and advisory services for institutional and retail clients. At December 31, 2015, BlackRock’s AUM was $4.645 trillion. BlackRock helps clients around the world meet their goals and overcome challenges with a range of products that include separate accounts, mutual funds, iShares® (exchange-traded funds), and other pooled investment vehicles. BlackRock also offers risk management, advisory and enterprise investment system services to a broad base of institutional investors through BlackRock Solutions®. As of December 31, 2015, the firm had approximately 13,000 employees in more than 30 countries and a major presence in global markets, including North and South America, Europe, Asia, Australia and the Middle East and Africa. For additional information, please visit the Company’s website at | Twitter: @blackrock_news | Blog: | LinkedIn:

About iShares

iShares is a global leader in exchange-traded funds (ETFs), with more than a decade of expertise and commitment to individual and institutional investors of all sizes. With over 700 funds globally across multiple asset classes and strategies and more than $1 trillion in assets under management as of December 31, 2015, iShares helps clients around the world build the core of their portfolios, meet specific investment goals and implement market views. iShares funds are powered by the expert portfolio and risk management of BlackRock, trusted to manage more money than any other investment firm.1

1 Based on $4.645 trillion in AUM as of 12/31/15.

Carefully consider the Funds' investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds' prospectuses or, if available, the summary prospectuses which may be obtained by visiting or Read the prospectus carefully before investing.

Investing involves risk, including possible loss of principal.

Fixed income risks include interest-rate and credit risk. Typically, when interest rates rise, there is a corresponding decline in bond values. Credit risk refers to the possibility that the bond issuer will not be able to make principal and interest payments.

There can be no assurance that an active trading market for shares of an ETF will develop or be maintained.

©2016 BlackRock. All rights reserved. iSHARES and BLACKROCK are registered trademarks of BlackRock. All other marks are the property of their respective owners. iS-17708-0216


Sally Lyden, 646-310-1273

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