3LCD Projectors #1 in Readability Study

Study Reveals Strong Preference for 3LCD over 1-Chip DLP in Business and Education

LOS ANGELES--()--In a recent nationwide, quantitative study evaluating the readability of business and education projectors, 7 out of 10 respondents preferred projectors using 3LCD technology over 1-chip DLP models1. In addition, a clear majority of those who preferred 3LCD projectors described them as “much more readable” than competing DLP projectors with similar resolution and (White) Brightness ratings.

The independent, quantitative study, which was conducted by Radius Research, asked participants to evaluate the readability of common business and education content including text-based information, black-on-white copy in various font sizes and standard visual test eye charts. Study participants evaluated the projectors – which included top-selling 3LCD and DLP models across the most popular business and education resolution categories – in a typical ambient light environment.

The overall results were overwhelming and conclusive, indicating that people clearly prefer 3LCD projectors over 1-chip DLP for readability. One of the most interesting insights in the study revealed that DLP projectors tested were not preferred even though they all had higher contrast ratios than the 3LCD projectors tested. The finding shows that there is no direct correlation between higher contrast ratio and superior readability in typical business and education settings.

3LCD, the world’s #1 projection technology, powers the majority of all education and business projectors. It offers a number of competitive technology advantages, including:

  • 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright and vivid color
  • Brighter Colors: 3LCD delivers up to 3 times higher Color Brightness2
  • Wider Color Gamut: 3LCD projectors have up to 3 times wider Color Gamut3
  • High Color & White Light Output: 3LCD projectors deliver high Color and White Brightness compared to many projectors that only deliver high (White) Brightness
  • Road-Tested Reliability: 3LCD technology has consistently been the choice of users who demand long-life performance and reliability

For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit www.3LCD.com.

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievably bright color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com.


1 Among people who had a preference, 7 out of 10 preferred images from leading 3LCD business and education projectors over leading 1-chip DLP projectors for readability (total results for the dominant resolutions in the category). Based on independent U.S. research conducted by Radius Research (August 2015).
2 Color Brightness (Color Light Output) measured in accordance with IDMS 15.4. Color Brightness will vary depending on usage conditions. The projectors used by a third-party lab for measuring Color Brightness were leading 3LCD projectors and leading 1-chip DLP projectors based on NPD sales data for June 2013 through May 2014 and PMA Research sales data for Q1 through Q3 2013.
3 Gamut volume of leading 3LCD business and education projectors compared to leading 1-chip DLP business and education projectors, based on NPD data for June 2013 through May 2014. Volume is measured in 3D in the CIE L*a*b* coordinate space.


Zeno Group
Sam Brune, 310-566-3992

Release Summary

In a recent nationwide, quantitative study evaluating the readability of business and education projectors, 7 out of 10 respondents preferred projectors using 3LCD technology over 1-chip DLP models.