POTTERY BARN KIDS DEBUTS FIRST NURSERY COLLECTION WITH DESIGN DUO EMILY CURRENT AND MERITT ELLIOTT

Exclusive Product Collection for Baby Launches Today

SAN FRANCISCO--()--Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today unveiled its first nursery collection designed in collaboration with celebrated celebrity stylists and fashion design team Emily Current and Meritt Elliott. The pieces in the Emily & Meritt for Pottery Barn Kids collection are playful and functional for baby, and stylishly chic to seamlessly harmonize with the décor for the entire home. Drawing on their design aesthetic and experience as young moms themselves, the imaginative collection is designed to create magical nursery spaces that will transition from baby to toddler and beyond. The collection includes the XO Nursery that features a glamorous black and white color palette, graphic prints and patterns and bold accents. The Star Nursery features dreamy pink and neutral colors with layers of soft denim and gold accents. The Emily & Meritt for Pottery Barn Kids nursery collection is available online at www.potterybarnkids.com/Emily&Meritt and beginning tomorrow will be in Pottery Barn Kids stores nationwide.

“We love creating little magical worlds - whether it be designing our clothing line, styling a fashion editorial, or decorating our own homes. With our first nursery collection for Pottery Barn Kids, we wanted to evoke an environment that felt sweet and playful for baby, while remaining stylish and relevant for parents”

The exclusive collection has over 80 pieces of nursery furnishings and accessories, including furniture, bedding, lighting, wall décor, decorative accessories and storage. From sweet animal icons including the Peek-a-Boo Giraffe Lamp, Kitty Hamper and Sleepy Lion Pillow, to black and white mixed prints including the Explorer and Adventurer storage, XO Fitted Sheet and cozy Star Stroller Blanket, the collection creates a space with unexpected whimsy and a classic yet playful sensibility.

“We love creating little magical worlds - whether it be designing our clothing line, styling a fashion editorial, or decorating our own homes. With our first nursery collection for Pottery Barn Kids, we wanted to evoke an environment that felt sweet and playful for baby, while remaining stylish and relevant for parents,” said stylists and designers, Emily Current and Meritt Elliott. “We designed two rooms, one in soft pinks and golds, and the other, a bold black and white. We mixed classic elements like scattered stars, circus stripes and graphic hearts with touches of shiny gold and lived-in denim — and added whimsical details throughout: an arrow serves as the base of a floor lamp and a woven hamper boasts kitty ears. We are drawn to anything that feels nostalgic, and like to balance vintage-inspired elements with newer, unexpected pieces.”

“The Emily and Meritt for Pottery Barn Kids collection is the first collaboration for Pottery Barn Kids designed exclusively for nursery,” said Sandra Stangl, President, Pottery Barn Brands. “The new collection brings Emily and Meritt’s beloved fashion sensibility to chic yet functional nursery essentials.”

To celebrate the launch of the collection, Pottery Barn Kids will host Nursery Style Events at Pottery Barn Kids stores nationwide on Saturday, January 23rd from 4pm–6pm. Guests who visit their local Pottery Barn Kids store will enjoy free registry and design advice, a special offer of 10% off purchases made during that event (excluding furniture), and a goody bag including an Emily & Meritt-inspired gift. Customers can also enter for a chance to win a $500 Pottery Barn Kids gift card. For more information on the collection and in-store events, please visit PotteryBarnKids.com/Emily&Meritt and join the conversation on social media @potterybarnkids @emilyandmeritt and #EandMforPBK.

ABOUT EMILY CURRENT AND MERITT ELLIOTT

Emily Current and Meritt Elliott, a creative team since 1999, are the celebrated Los Angeles-based duo known for their whimsical and timeless sensibility that recalls classic Americana. Drawn to one another’s innate sense of style, Emily and Meritt first met in college and quickly realized the fresh and fearless aesthetic they share – an affinity for individuality, dressing without rules and mixing high and low with confidence and flair. In Spring 2012, the twosome joined an elite rank of designers when they became members of the prestigious Council of Fashion Designers of America (CFDA). In a visual ode to their varied career, encapsulating their love affair with denim and imaginative worldview, Emily and Meritt penned A Denim Story: Inspirations From Bell-bottoms To Boyfriends, a coffee table book published by Rizzoli in Spring 2014. In Spring 2015, Emily and Meritt launched their much anticipated, multi-category women’s collection, aptly named THE GREAT. Whether they’re designing a collection, creating memorable outfits for clients, styling unforgettable editorial spreads and advertising campaigns, appearing as fashion experts, or consulting for companies inspired by their distinct world-view, Emily and Meritt always bring a playful, intelligent spirit to whatever they touch. For more information on Emily Current and Meritt Elliott, please visit www.thisisemilyandmeritt.com or email Ashley@thisisemilyandmeritt.com.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates 88 company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East and Philippines, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 623 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and Mexico.

Contacts

Pottery Barn Kids
Kendra Stewart, 415-616-7823
PR & Marketing Communications Director
krstewart@wsgc.com
or
SHADOW PR
Erica Larsen / Danielle Marmel, 212-972-0277
erica@shadowpr.com / danielle@shadowpr.com

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Release Summary

Pottery Barn Kids debuts first nursery collection 'Emily & Meritt for Pottery Barn Kids' with design duo Emily Current and Meritt Elliott.

Pottery Barn Kids