Stratus Retail Integrates Customer Data for Thunderbird Firearms Academy

Celerant Technology powers the largest indoor shooting range in Kansas to integrate sales for retail, range, and education

LAS VEGAS--()--Offering 27,000 square feet of shooting lanes, classrooms, and retail space, Thunderbird Firearms Academy in Wichita, Kansas opened its brand new facility this year with full customer data integration capabilities using Stratus Retail from Celerant Technology. Customers of the $7.5 million facility enjoy a streamlined experience that provides immediate access to their records whether registering for a class online, purchasing merchandise in the store, or firing off a few rounds in the indoor shooting range.

“Many firearms retailers also operate ranges and serve as education centers, and bringing all of those operations under one integrated umbrella in a consumer facing way is a powerful functionality of Stratus Retail”

This functionality provides an immersive experience focused around the company’s products and offerings and eliminates the inconvenience of purchasing and reservation logistics. “Customers can schedule and pay for classes using our online interface, so it is vital we have real-time visibility into online sales at the point-of-sale because many customers want to make on-site purchases when they come into the store for class,” says Ryan Pennock, President of Thunderbird Firearms Academy.

Stratus Retail also helps the company optimize inventory levels and ensure that popular merchandise is always available by alerting managers when thresholds are reached. “Inside Stratus, we set minimum and maximum inventory levels for popular items and the program looks at historic sales data and automatically creates purchase orders to get us back to suggested inventory levels,” says Pennock. “We still use our own business acumen to decide if we want to place these orders, but when we do, all we have to do is click approve.”

Celerant Technology has engineered retail management solutions that solve the specific needs of firearms merchants for more than a decade. The company is known within the industry for its information management system that easily keeps firearms retailers in compliance with federal regulations and enables e-commerce sales.

“Many firearms retailers also operate ranges and serve as education centers, and bringing all of those operations under one integrated umbrella in a consumer facing way is a powerful functionality of Stratus Retail,” said Ian Goldman, CEO of Celerant Technology. “Disparate management systems and redundant data entry erode the shopping experience quickly; that’s why Stratus was designed deliberately to help merchants meet the service expectations of their customers.”

About Thunderbird Firearms Academy

Thunderbird Firearms Academy is a world-class facility in Wichita that is home to the largest indoor shooting range in Kansas, containing 27,000 square feet of climate controlled lanes, classrooms that offer training for beginners and advanced marksmen, and 4,000 square feet of the finest firearms and accessories. Founded in 2010 by Ryan and Jenny Pennock, Thunderbird Firearms Academy is dedicated to helping people live safer lives through training and education.

About Celerant Technology

Celerant Technology is a retail technology provider offering unparalleled and seamless multi-channel integration to retailers across all industries. Since 1999, Celerant has consistently accelerated business growth and efficiency through unique innovations such as: POS, inventory management, advanced analytics, integrated ecommerce, mobile applications and back office - to name a few. With an open and collaborative environment, the company focuses on each retailer’s specific integration needs to form genuine, enduring partnerships. Celerant supports firearms merchants with a suite of functionality developed to address the industry’s unique needs such as: electronic 4473 integration, range and lane management, Gunbroker.com e-commerce integration, and rental/repair. A multifaceted award winning company, Celerant prides itself in the quality of its products, the capacity of its service, and remains the true multi-channel software provider. Celerant Technology is a preferred software vendor of National Shooting Sports Foundation and National Rifle Association.

Contacts

Celerant Technology
Ben Mitchell, 646-515-9663

Release Summary

Stratus Retail Integrates Customer Data for Thunderbird Firearms Academy

Celerant Technology