Vista Equity Partners Announces Acquisition of Fiverun and Launch of Kibo, A Unified OmniChannel Commerce Solution

New Company Combines Latest Acquisition With Market Leaders MarketLive, Shopatron

AUSTIN, Texas--()--Vista Equity Partners (“Vista”), a leading private equity firm focused on investing in software, data, and technology-enabled companies, today announced its acquisition of Fiverun, a leading innovator in the mobile point of sale (mPOS) arena. Together with Vista’s December acquisition and merger of software leaders MarketLive and Shopatron, the addition of Fiverun will create a unified omnichannel commerce solutions company called Kibo.

“As the unique capabilities of Fiverun are added to the proven capabilities of MarketLive and Shopatron, we see a tremendous market opportunity for continued expansion towards a unified, omnichannel commerce solution”

Fiverun is best known for its experience reinventing in-store commerce through cloud-based solutions built on the most advanced technology in the world. The company provides innovative and scalable solutions to multinational retailers and brands, allowing for new features and capabilities that extend a retailer’s existing systems.

The merger of Fiverun, MarketLive, and Shopatron to form Kibo creates the most robust end-to-end cloud-based commerce solution for retailers and branded manufacturers, allowing them to meet consumer demands anywhere, any time, and on any device. Kibo is the go-to solution for selling everywhere and fulfilling anywhere.

“As the unique capabilities of Fiverun are added to the proven capabilities of MarketLive and Shopatron, we see a tremendous market opportunity for continued expansion towards a unified, omnichannel commerce solution,” said Robert F. Smith, Founder, Chairman & CEO of Vista Equity Partners. “We’ve created something new in Kibo, and it launches today as a formidable force that we’re committed to advancing and building in the years to come.”

“Vista’s acquisition of Fiverun and strategic vision in bringing these three companies together is just the latest example of their commitment to advancing innovation in the retail and commerce sectors,” said Kenneth Frank, CEO of Kibo. “I am thrilled to be leading Kibo and am certain our retail and brand manufacturing customer base will find us to be a dynamic and collaborative partner who can offer disruptive solutions that address constantly changing consumer demands in today’s omnichannel retail environment.”

"We are very pleased with these companies coming together to unify the retail experience,” says joint MarketLive/Shopatron client, Tami Mohney, SVP Customer Monetization, Modell’s Sporting Goods. “In our years of working with these companies, we have experienced the value of the joint partnership. For our business, we look forward to the continued advancements of a true end-to-end commerce platform that will help us drive growth and provide a seamless experience for our customers."

Kibo provides everything retailers need to run an omnichannel commerce business: from in-store offerings like point of sale, dynamic payment processing, and store optimization; to online applications like web-based merchandising, website content management and design; to distributed order management for omnichannel fulfillment. Kibo will also provide integrated search functions and back-end support for warehouse management, shipping, reporting, analytics, and customer loyalty programs.

About Kibo

Kibo, the strategic combination of industry leaders MarketLive, Shopatron, and Fiverun, offers the most robust end-to-end cloud-based commerce platform that enables retailers and brand manufacturers to unify the consumer experience. Kibo’s omnichannel platform provides customers with quick time-to-value, low total cost of ownership, and the flexibility to stay ahead of a fast moving and dynamic consumer landscape. When there are mountains to climb, Kibo rises to the challenge. For more information about Kibo and their offerings, please visit

About Vista Equity Partners

Vista Equity Partners is a U.S.-based investment firm with offices in Austin, Chicago and San Francisco, with more than $14 billion in cumulative capital commitments. It currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support that enables companies to realize their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit


Media contact for Vista:
Alan Fleischmann, 202-413-4495

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