FitLife Brands Launches New Forskohlin Lean & Tone™ Product

Product to be Sold Under iSatori’s BioGenetic Laboratories Brand

OMAHA, Neb.--()--FitLife Brands, Inc. (“FitLife”) (OTCBB:FTLF), an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com), CoreActive® (www.coreactivenutrition.com), Metis Nutrition™ (www.metisnutrition.com), iSatori™ (www.isatori.com) and BioGenetic Laboratories (www.biogeneticlabs.com), today announced the rollout of its new Forskohlin Lean & Tone™ with ForsLean® weight loss product.

“We are very excited about the launch of our new Forskohlin Lean & Tone™ product”

“We are very excited about the launch of our new Forskohlin Lean & Tone™ product,” said John S. Wilson, CEO of FitLife Brands. “The new product will be launched under iSatori’s BioGenetic Laboratories brand and will be sold exclusively in both GNC corporate and franchise stores. This launch is our first with an iSatori product and is indicative how we plan to leverage our strong relationship with GNC to quickly bring new products to market in both corporate and franchise locations across all of our brands. We have many new additional iSatori products in the late stages of development with plans to launch in early in 2016. We are excited about our ability to leverage the collective knowledge base of the combined companies to develop new products that fall in line with our strategy of building a portfolio of authentic and innovative, best-in-class nutritional supplement brands that have a strong value proposition for consumers as well as our distribution partners.”

Forskohlin Lean & Tone™ utilized patented, researched and standardized ForsLean® to insure the absolute highest quality forskohlin (the active ingredient) possible. This particular Coleus forskohlii root is grown and cultivated under strict, sustainable conditions in Southern India so that the consistency of the growing conditions is well monitored. Forskohlin positively affects fat loss and the maintenance of muscle mass, which is the perfect recipe to reduce fat and maintain muscle tone. In simple terms, Forskohlin triggers a metabolic pathway to help your body release and burn fat more efficiently.

About FitLife Brands
FitLife Brands formulates innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com), CoreActive® (www.coreactivenutrition.com), Metis Nutrition™ (www.metisnutrition.com), iSatori™ (www.isatori.com) and BioGenetic Laboratories. FitLife currently markets over 80 different dietary supplements to promote sports nutrition, improved performance, weight loss, energy and general health that primarily sell through domestic and international GNC® franchise locations. FitLife distributes its products to thousands of retail stores, including outlets such as GNC, Vitamin Shoppe, Vitamin World, Walmart, Walgreens, and other Fortune 500 companies, augmented by internet sales through its various website properties. The Company’s core competencies include the development of new, innovative, and proprietary products, supported by creative, yet effective sales and marketing programs, all designed to expand its distribution and revenues. FitLife is headquartered in Omaha, Nebraska. For more information please visit our new website at www.fitlifebrands.com.

Forward-Looking Statement
Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this news release. Such factors may include, but are not limited to: the ability to of the Company to continue to grow revenue; and the Company's ability to continue to achieve positive cash flow given the Company's existing and anticipated operating and other costs. Many of these risks and uncertainties are beyond the Company's control. Reference is made to the discussion of risk factors detailed in The Company's filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contacts

Investor Relations Contact for FitLife Brands:
Three Part Advisors, LLC
Jeff Elliott, 972-423-7070
or
Phillip Kupper, 817-778-8339

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