CCM Encourages Hockey Teams to Do Good Deeds

CCM Unveils CCM Assists and Inspires Youth Teams to Do Good Deeds this Holiday Season for a Chance to Win Hockey Sticks for their Entire Team

NEW YORK--()--Today, CCM issued a call to action to inspire youth teams across North America to play an active role in their communities during the holiday season, and will reward them for doing so through CCM Assists.

“CCM understands and fully appreciates the importance that communities play in the success of the youth hockey player”

CCM Assists is a powerful social campaign that underlines CCM’s commitment to communities. It reinforces the company’s history of global corporate social responsibility, while simultaneously connecting more closely to youth players at the local level.

Between December 14 and December 31, CCM Assists will encourage players to volunteer and do good deeds in their communities. Players will be asked to share images/videos with a short description of their “assist” in the community via Twitter, Instagram or Facebook. Participants will be asked to use the hashtag #CCMAssists to enter their submissions.

In January, CCM will randomly select three participants, and will reward the winners with top of the line CCM hockey sticks for his or her entire team – or another team of his or her choice. For rules and regulations, please visit:

“CCM understands and fully appreciates the importance that communities play in the success of the youth hockey player,” said Sean Williams, Vice-President Global Marketing and North American Sales for CCM. “Hockey is a community sport. We thought it would be a great idea to encourage players to conduct good deeds for those in need this holiday season. We’re excited to see all the ways that players will get involved at the local level. No deed is too small, and we encourage everyone to participate.”

Throughout the course of the campaign, submissions will be retweeted or liked via the CCM social pages. The winning submissions will be showcased on January 5th across CCM’s social media feeds.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and John Tavares. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: and


Sandra Carreon-John, +1 (646) 619-2811