Lindsey Stirling and David Archuleta Headline Mormon.org’s #ASaviorIsBorn Initiative

35 Million Global Followers to Receive 12 Days of Social Presents from YouTube Stars

SALT LAKE CITY--()--After the success of last season’s Guinness Book of World Records largest live nativity (https://www.youtube.com/watch?v=PrLoWt2tfqg), The Church of Jesus Christ of Latter-day Saints launched a new social media campaign reuniting a variety of YouTube stars for a Christmas event called the 12 Days of Social. Each day, beginning December 1, a participating YouTube creator will release a new video on their channel sharing a message centered on the global campaign of #ASaviorIsBorn. Participating YouTube stars include:

“Each YouTube star has become personally invested in using their time, effort and influence to share this Christmas message. It’s amazing to see them band together from across genres to support this cause.”

Lindsey Stirling - https://www.youtube.com/user/lindseystomp
Alex Boye - https://www.youtube.com/user/ALEXBOYETV
Tiffany Alvord - https://www.youtube.com/user/TiffanyAlvord
Gardiner Sisters - https://www.youtube.com/user/GardinerSisters
Ellie & Jared - https://www.youtube.com/user/stylebyellie
David Archuleta - https://www.youtube.com/user/theofficialarchuleta/featured
Bored Shorts - https://www.youtube.com/user/BoredShortsTV
Stuart Edge - https://www.youtube.com/user/stuartedge
Peter Hollens - https://www.youtube.com/user/peterhollens
Jenny Oaks Baker - https://www.youtube.com/user/JennyOaksBaker
Devin Graham - https://www.youtube.com/user/devingraham
Studio C - https://www.youtube.com/user/BYUTelevision

At the conclusion of the 12 days, a music video featuring a variety of YouTube stars singing the Christmas carol, Silent Night, will be released to a global viewership on the Shaytards YouTube channel (https://www.youtube.com/user/SHAYTARDS).

“Christmas is a time for messages of peace, hope and the love of Jesus Christ to reach a world that really needs a little holiday cheer,” said Greg Droubay, Director of Media, Missionary Dept., The Church of Jesus Christ of Latter-day Saints. “Each YouTube star has become personally invested in using their time, effort and influence to share this Christmas message. It’s amazing to see them band together from across genres to support this cause.”

Contacts

BonCom
Mike Grass, 801-699-4231
Mike@BonCom.com

Release Summary

After the success of last season’s largest live nativity, The Church of Jesus Christ of Latter-day Saints launches a new social media campaign called the 12 Days of Social.