CIL Paint Demonstrates How a Little Paint Can Make a Big Difference

Campaign gives Canadians a chance to win big on a small budget

TORONTO--()--Beautiful room transformations are possible with small budgets, according to the CIL® paint brand. CIL paint recently rolled out the “Beauty on a Small Budget” campaign to celebrate the relaunch of its CIL PREMIUM® paint line. The campaign features a “small film” in which an even smaller room is transformed from drab to fab with CIL Premium paint and a few accessories. Shot entirely in miniature, the film set includes tiny furniture, tiny paint cans and tiny paint supplies, including a paint mixer that stands eight centimeters tall.

“Whether you are on a budget, want to quickly complete a painting project or are just looking to update your colour, CIL Premium paint satisfies consumers’ need for a quality paint that is affordable”

“For many, painting or redecorating may seem costly. We wanted to create something that was fun and showed how easy it is to create a big transformation on a small budget,” says Alison Goldman, brand manager, CIL paint, a brand of PPG Architectural Coatings. “All of the miniatures featured, many of which were created on a 3-D printer, were real and functional, which helped add to the charm of the film.”

CIL Premium paint, available exclusively at The Home Depot, is also launching the “Beauty on a Small Budget Challenge,” a contest that gives consumers the chance to show off their design skills. Canadians are challenged to reinvent, redecorate or refresh a room or household item using CIL Premium paint, which boasts a paint-plus-primer-in-one formula and zero volatile organic compounds* starting at less than $30. Participants can enter by uploading a photo that includes their completed project alongside a can of CIL Premium paint to their Instagram, Twitter or Facebook account using the #CILPremiumBeauty hashtag. The winner will receive a $5,000 gift card for The Home Depot, and entries are accepted now through Nov. 29, 2015.

“Whether you are on a budget, want to quickly complete a painting project or are just looking to update your colour, CIL Premium paint satisfies consumers’ need for a quality paint that is affordable,” says Ashley Saltern, senior marketing manager, CIL paint. “The relaunch of CIL Premium paint and this campaign help to demonstrate CIL Premium paint’s quality and the transformative power of a fresh coat of paint.”

Consumers can find CIL Premium paint, with new packaging, at the lower price point of $29 until Nov. 29.

For more information about CIL Premium paint, visit CIL.ca/Premium. For complete contest details, visit CIL.ca/PremiumContest.

*Before adding colourant

About CIL Paint

Available in Canada at The Home Depot, Walmart, Canadian Tire, Rona and other independent paint dealers, CIL paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With more than 1,200 colours in its palette, CIL paint has developed a colour mood system that guarantees a perfect match across a wide spectrum of colours.

About PPG Architectural Coatings

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: BRINGING INNOVATION TO THE SURFACE.

PPG Industries' vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

CIL and CIL Premium are registered trademarks of the PPG Group of Companies.
The PPG Logo is a registered trademark and Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.

Contacts

PPG Architectural Coatings Canada Inc.
Jamie Altman, 724-742-5599
jamie.altman@ppg.com
or
Katie Kirkpatrick, 724-742-5352
katie.kirkpatrick@ppg.com

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