Trade Area Systems Listed as a “Sample Vendor” in the Multichannel Location Analysis Category in Gartner’s 2015 Hype Cycle for Retail Technologies

ATTLEBORO, Mass.--()--Trade Area Systems (TAS), the only provider of business intelligence systems designed for retail real estate, today announced that it has been identified as a sample vendor in the Gartner Hype Cycles for Retail Technologies, 20151 and Customer Analytic Applications, 20152 reports. TAS was named in the Multichannel Location Analysis category.

"We built our solution through collaboration with our retail customers over many years to ensure it delivers the functionality and tools they need to excel in the complex process of identifying optimal retail opportunities and decisions. We believe being named as a sample vendor by Gartner validates our solution's value and strengthens our commitment to provide an even more robust technology for retail real estate," said Joe Rando, president of TAS.

The company’s TAS Unity suite of products unifies business intelligence and market intelligence into one system. It is designed exclusively for retail real estate. TAS Unity connects desktop GIS, online and mobile technology to the same information via the cloud so users have access to “one version of the truth” no matter where they are.

1 Gartner, Hype Cycle for Retail Technologies, 2015, July 17, 2015
2 Gartner, Hype Cycle for Customer Analytic Applications, 2015, July 31, 2015

About Trade Area Systems:

Trade Area Systems (TAS) provides Business Intelligence technology to retailers, retail real estate developers/investors and retail brokers. TAS has delivered connected desktop, online, and mobile technology with two-way access to commercial and proprietary market and business intelligence, as well as advanced mapping and demographics for many Fortune 500 companies. TAS was named Vendor of the Year by Family Dollar in 2013. Visit for more information.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


RAM Communications
Ron Margulis, 908-272-3930

Release Summary

Trade Area Systems has been identified as a sample vendor in the Gartner Hype Cycles for Retail Technologies and Customer Analytic Applications reports in the Multichannel Location Analysis category

Trade Area Systems