Amplify Snack Brands to Ring New York Stock Exchange Opening Bell

AUSTIN, Texas--()--Amplify Snack Brands, Inc. (“Amplify” or the “Company”), makers of SkinnyPop popcorn and Paqui tortilla chips, will ring the New York Stock Exchange Opening Bell today, Wednesday, August 5, 2015 in celebration of its initial public offering, which is expected to close on August 10, 2015, subject to customary closing conditions.

“We are honored to participate in the NYSE Opening Bell ceremony as a newly listed company”

"We are honored to participate in the NYSE Opening Bell ceremony as a newly listed company," said Tom Ennis, Amplify’s President & Chief Executive Officer. "Our initial public offering is an important milestone that further positions Amplify for future growth and enables us to build and expand our portfolio of Better-For-You snacks. The bell ringing ceremony is an exciting way to celebrate this milestone and to acknowledge the commitment and support of our team members, customers, and investors."

Amplify’s board of directors of and executive management team will ring the Opening Bell at 9:30 a.m., ET. A live webcast of the event will be available at Photos and video of the NYSE Bell Ringing Ceremony will be available, courtesy of the NYSE, on Facebook (NYSE); Twitter (@NYSE and @NYSECam), #NYSEBell #NYSE. The bell ringing will also be available for live viewing on CNBC, Bloomberg Television and FOX Business News.

About Amplify Snack Brands, Inc.

Amplify is a snack food company focused on developing and marketing products that appeal to consumers’ growing preference for Better-For-You (BFY) snacks. Through their simple, major allergen-free and non-GMO ingredients, Amplify’s brands, which include SkinnyPop popcorn and Paqui tortilla chips, embody the Company’s BFY mission and have amassed a loyal customer base across a wide range of food distribution channels in the United States.

Forward-Looking Statements

This press release contains certain forward-looking statements, including statements with regard to Amplify’s proposed securities offering. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may”, “will”, “should”, “expects”, “plans”, “anticipates”, “could”, “intends”, “target”, “projects”, “contemplates”, “believes”, “estimates”, “predicts”, “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. The consummation of the proposed securities offering and the terms thereof are subject to numerous factors, many of which are beyond the control of Amplify, including, without limitation, market conditions, failure of closing conditions and risks and other matters set forth in Amplify’s filings with the SEC. You should not place undue reliance upon forward-looking statements as predictions of future events. Amplify has based the forward-looking statements contained in this press release on its current expectations and projections about future events and trends that it believes may affect its business, financial condition, results of operations and prospects. Amplify cannot assure you that the results, events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements. The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. Amplify undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.


Katie Turner, 646-277-1228
Cory Ziskind, 646-277-1232