The Economist Intelligence Unit Acquires Canback & Company, a Boston-Based Predictive Analytics Consulting Firm

BOSTON--()--The Economist Intelligence Unit has announced, as of 15 July 2015, the acquisition of Canback & Company.

Canback, based in Boston, Massachusetts, is a leading management consulting firm specialized in leveraging predictive analytics to generate insights for consumer-facing clients. It uses sophisticated analyses of market, consumer, and internal company data to help clients draw reliable, fact-based conclusions about present and future opportunities. Canback works globally with multinational companies in consumer goods, retail, cellular services, and financial services.

Robin Bew, managing director of The EIU, said:
“I'm hugely excited to have Canback joining The EIU. The rigor of its analytical approach is impressive—and that is why companies worldwide have turned to it for the information they need to solve real-world problems and to find new opportunities. From the first moment I saw its capabilities, I recognized a perfect fit with The EIU’s work and believe that the two businesses can achieve much more together than either could separately.”

Canback will complement The EIU’s consumer markets practice, which provides data-driven solutions to consumer-facing industries, helping them to enter new markets and be more successful in current markets.

Staffan Canback, managing director of Canback, said:
“Our firm has enjoyed spectacular growth over the past several years. To sustain this, we concluded we would benefit from aligning ourselves with a player possessing strong global brand recognition that complements our strengths. The EIU fits this strategic need perfectly. Together, we will be able to serve clients globally with even greater value added.”

About The EIU
The EIU is the world leader in global business intelligence. It is the business–to–business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, The EIU helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies. The EIU can be found at

About Canback
Canback is the world’s leading management consulting firm leveraging predictive analytics. The firm operates globally with the world’s largest companies as clients. Consultants have worked on the ground in 51 countries since the founding in 2004. Canback is found at


The Economist Group
Mathew Hanratty, +44 (0)20 7576 8546
corporate communications manager
Canback & Company
Staffan Canback or Jonathan Mayes

Release Summary

The Economist Intelligence Unit acquires Canback & Company, a Boston-based predictive analytics consulting firm.

Canback & Company