Advantage Sales and Marketing Announces Acquisition of Atlas Technology Group

Leader in retail intelligence becomes charter member in newly launched Advantage Digital Technology division

IRVINE, Calif.--()--Advantage Sales & Marketing LLC (ASM) announced today the acquisition of Atlas Technology Group, a leading technology company that provides brands with insights and tools through its proprietary application suite to enhance product sales in store. Atlas integrates with retailers’ internal platforms and data sources to empower CPGs with the most comprehensive view of their product status and performance. The Atlas suite also leverages this information for more efficient in-store merchandising execution and optimized space planning. Terms of the transaction were not disclosed.

“As we looked to increase our product offerings and reach other markets we knew we needed a partner. Advantage was the one we kept coming back to that felt like a natural fit for our organization”

“The acquisition of Atlas represents the exciting launch of our Digital Technology division,” said Tanya Domier, ASM CEO. “Having been a customer of Atlas for the last several years, we came to understand and appreciate the value that Atlas brings to the market and saw tremendous potential to include them as a part of the Advantage ecosystem.”

Nick Dozier, CEO of Atlas Technology Group, will lead the new business unit which will continue operating under its current name and become the first organization to enter Advantage’s Digital Technology division.

“Nick and the Atlas team have become the clear leaders in their space and have developed the most progressive solutions around retail insights in our industry,” said David Cortese, ASM President of Digital Technology. “We’re thrilled to have them as a cornerstone to our Digital Technology organization. Atlas’ ability to provide brands with actionable insights on their products is a huge need for our clients and will complement Advantage’s market offering to our portfolio of over 1,000 brands.”

“As we looked to increase our product offerings and reach other markets we knew we needed a partner. Advantage was the one we kept coming back to that felt like a natural fit for our organization,” said Nick Dozier, CEO of Atlas. “ASM’s strong reputation in the market, client relationships, and commitment to technology as a growth area will permit Atlas to enhance the unique value proposition we bring to CPGs and retailers alike. I couldn’t be more excited for my team, our customers, and our partners. This is just the beginning of the next evolution of Atlas,” he added.

Atlas is headquartered in Bentonville, Arkansas, and will continue to be based there.

About Advantage Sales & Marketing LLC

Founded in 1987, Advantage Sales & Marketing LLC (ASM) is a premier sales and marketing agency committed to building brand value for our clients and customers. ASM’s customized sales and marketing solutions include headquarter sales, retail merchandising, and marketing services such as shopper, experiential, digital/social, and multicultural marketing, for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, home center, and foodservice industries. Headquartered in Irvine, Calif., ASM has more than 40,000 associates and offices throughout the United States and Canada. For additional information, visit


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