UNITED, Inc.'s SSP "AdStir" and Turn Launch RTB Integration

Will enhance Global RTB campaigns in Southeast Asia

TOKYO--()--UNITED, Inc. (Headquarters: Shibuya-ku, Tokyo; Chairperson and CEO: Tomonori Hayakawa) (TOKYO:2497) announces its SSP “AdStir (http://ad-stir.com/)” and Turn, a DSP “Campaign Suite” started RTB integration.

Turn is a global marketing platform company with 18 branch offices based all over the world. The Turn digital marketing hub provides marketers with broad coverage across North America, South America, Europe and Southeast Asia.

With this integration, publishers that deliver ads via "AdStir" will be able to receive bids from advertisers all over the world through the "Campaign Suite" including video and GPS location base ads, and Marketers using the Turn platform will gain access to valuable publisher inventory. Marketers can also use DMP “Audience Suite” data to improve brand advertising through audience insights and performance analytics for campaign optimization.

“AdStir” will continuously integrate with Japanese local and global DSP’s through RTB integration, increase bidding transaction and aim further to expand as RTB platform.

About Turn

Turn provides three real-time marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, social, and display advertising; and DataMine Analytics, a data exploration, optimization and warehousing solution purpose-built for marketers. Turn works with the world’s top brands, agencies and trading desks.

Turn enables leading brands and agencies to adapt to the ever-changing motivations of their consumers. The Turn Digital Hub for Marketers offers end-to-end anonymous audience planning, cross-device advertising, and advanced analytics. Turn helps marketers embrace the chaos of digital advertising technology. Headquartered in Silicon Valley, Turn offers its products and services worldwide.

About AdStir

“AdStir” is an advertising monetization platform designed for internet media to maximize profits (Yield Optimize), and uses RTB advertising to generate a high level of profits. The number of monthly impressions reached 30 billion in September 2014, making it the largest SSP in the Japanese smartphone market.

AdStir has unique feature like, automated optimization, ad inventory detection that will help maximize publishers revenue and support various kinds of ad formats such as rich-ads, and native-ads. AdStir also offer media consulting that helps publishers to make best decision on setting ads that will generate higher revenue.

UNITED will continue to grow as overall advertising platform, continuously strengthen and develop our product, aiming to provide advertising solutions with the latest ad technology.


Masayuki Sakai, 81-3-6821-0005