First Combined Meeting for California CMO, Digital Collectives

DALLAS--()--The CMO Collective, a private, invitation-only group for CMOs from $1 billion+ brands, and The Digital Collective, its sister group for heads of digital marketing, are coming together for their first joint event: the California CMO / Digital Collective. The meeting takes place April 7 at the SLS Hotel in Beverly Hills.

The overwhelming feedback received from California CMO and Digital Collective members led to this unique opportunity to meet evolving needs within the marketing space and, more specifically, these two groups. Members will enjoy more robust networking opportunities with new peers as well as content that will help them be more well-rounded in their roles. While the CMO and Digital communities will be combined for this event, the integrity and mission of each individual group remains thriving and intact.

Keynote presentations will cover overarching themes for both groups. At the same time, in order to serve the needs of each dynamic community, the discussion groups will be tailored to the respective groups to allow members to engage separately with more customized education.

The meeting’s focus is how brands today can thrive in a consumer-centric world. Topics that will be tackled include delivering exceptional customer experiences, implementing data-driven marketing decisions and the processes/distribution models required for successful, quality content marketing.

Major brands that have confirmed attendance from the CMO sector include Sony Computer Entertainment America, Transamerica, Schneider Electric, Athene and QUALCOMM. From the Digital side, Sephora, Disney and Caesars Entertainment have all confirmed their attendance.

The California CMO / Digital Collective co-chairs include Greg Bailey, SVP & CMO, Athene USA; Steve Bushong, SVP, Marketing Operations, Disney ABC Television Group; Greg Cannon, Corporate VP, Digital Marketing, Caesars Entertainment; Brian Hovis, VP, Marketing, Experian Consumer Services; Chris Murphy, Head of Brand Communications, Digital Marketing, adidas US; and Tony Wells, SVP, Marketing, North America, Schneider-Electric.

For more information on The Collective Group or to request an invitation, please visit or Members can also keep track of the conversations between meetings in the LinkedIn groups for both The CMO Collective and Digital Collective. Non-members and members can learn more about the event, hear what others are saying and actively participate in the conversations by following The CMO Collective and The Digital Collective on Twitter, using the hashtag #CALICMODC15.

About The CMO Collective

The CMO Collective is a series of private gatherings built by CMOs, for CMOs. These exclusive one-day, invitation-only events are steered by a Governing Body of distinguished marketing leaders from Fortune 1000 companies. The four regional CMO Collective groups meet annually in New York, California, Chicago and Dallas.

The CMO Collective provides an opportunity to connect with an unparalleled network of peers. This creates a dynamic community of CMOs and senior marketing executives from leading organizations in each region. The purpose is to provide a content-rich forum where sponsors and speakers are invited to participate only via nomination from the Governing Body. All session content is vendor-neutral and focuses on shared experiences and best practices, which provide a true peer-to-peer experience.

About The Digital Collective

The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in each region. The goal of the leadership group is to provide a regionally driven, peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers. The four regional Digital Collective groups meet annually in New York, California, Chicago and Dallas. A national gathering takes place each year in the fall, aptly named Back to School.

Each member of The Digital Collective plays a vital role in the development of the annual gatherings. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to them and their peers.


The Collective Group
Amanda Shafer, 214-915-8803