Public Relations Professionals to Say ‘Yes, Everything Is PR’ at PRSA Western District Conference, March 19-21, in Los Angeles

Major PR Professional Development Event at LA LIVE to Feature Keynote Remarks by Golin CEO Fred Cook and “American Idol,” “So You Think You Can Dance” Producer Nigel Lythgoe

LOS ANGELES--()--The Los Angeles chapter of the Public Relations Society of America (PRSA) is set to host the largest gathering of public relations professionals on the West Coast next month at the annual PRSA Western District Conference.

“What makes the Western District Conference stand out each year is the breadth of top-tier experts speaking on the topics that are most relevant and pressing for our industry”

This year’s conference will be held March 19-21 at the JW Marriott Hotel at LA LIVE. The theme for the conference — “Yes. Everything Is PR” — is reflective of the transforming world of public relations.

Slated as a professional development event, with a host of networking opportunities mixed in, the PRSA Western District Conference is expected to attract more than 250 public relations, marketing, and communications professionals from a broad range of industries and market segments. The conference is sponsored by General Motors, Business Wire, and a host of PR agencies, Southern California-based corporations, and other PR and marketing service providers.

There are 18 professional development sessions, and an entertaining opening night reception. The conference schedule also includes keynote speakers Fred Cook, CEO of Golin, and Nigel Lythgoe, producer of “American Idol,” and creator and executive producer of “So You Think You Can Dance.” A third keynote speaker will be announced shortly.

“What makes the Western District Conference stand out each year is the breadth of top-tier experts speaking on the topics that are most relevant and pressing for our industry,” said Jean Gonsoulin, president of PRSA-LA. “The combination of a high-level learning environment and valuable networking forum makes this a must-attend event for those seeking to build new relationships with their peers, broaden their knowledge in key areas of the profession, and ultimately advance their careers.”

The conference is geared for professionals from PR agencies and corporate communications departments, independent practitioners, public information officers, public affairs specialists, and publicists, as well as those in the government and non-profit sectors. Attendees come to the conference to connect with colleagues, obtain new ideas and perspectives, and share best practices that can be immediately implemented in their respective organizations.

When planning the session and speaker line-up, event co-chairs Denis Wolcott, APR, and Keith R. Pillow, APR, said the goal is to delve into relevant topics for today’s PR practitioners who are increasingly engaged in multiple areas of communications.

The result is a host of sessions focused on the disintegration of traditional media and the rise of social media marketing and analytics; from multi-layered communications strategies to cutting-edge technologies; from Big Data to big brands; from the constant desire for new ideas for brand awareness to the ever-present need for reputation management, to name a few highlights.

Program offerings to be covered by nationally-recognized experts include sessions on PR best practices, the latest tactics for social media marketing campaigns, corporate communications strategies, community outreach initiatives, branding, marketing communications, content marketing, consumer products, media relations, and public affairs programs.

Limited space is available for a first-ever pre-conference crisis communications seminar, hosted by PRSA’s Public Affairs and Government Section on March 19. The training session will enable professionals to be certified in National Incident Management System (NIMS) from the Federal Emergency Management Agency (FEMA).

The Western District Conference is open to anyone with an interest in learning more about best practices in public relations. Online registration is available on the 2015 Western District Conference event page here.


PRSA is the largest public relations organization in the world, with more than 21,000 members nationwide. The Los Angeles chapter (PRSA-LA) is the fifth largest in the country, with nearly 600 agency, in-house and independent PR professionals across the Greater L.A. region. Incorporated in 1948 as one of PRSA’s first five founding chapters, PRSA-LA provides members with a wide range of benefits including chapter events, educational and networking programs, advocacy and professional development resources. More information is available at


On Behalf of PRSA-LA
Joe Marchelewski


Release Summary

National experts and speakers in social media, public relations, marketing communications, public affairs and more will be featured at PRSA's Western District Conference in March in Los Angeles.