DEKALB® Unveils a New Look and Brand Promise to Europe’s Farmers: SEED YOUR SUCCESS

Modern design underlines commitment to innovation, performance and customer focus

MORGES, Switzerland--()--Underlining a significant investment in production capacity in Europe, the DEKALB® seeds brand now has a new look and promise to farmers: DEKALB will help SEED YOUR SUCCESS.

“The wing says our purpose is to deliver the higher-quality seeds and agronomic knowledge that farmers expect from us.”

The 100-year old seed brand is being relaunched in Europe with a modern upgrade of its iconic winged maize cob look, new seed bags, new websites and new, improved online services for customers.

The start of a new year marks the launch of the first websites to sport the new look and feel in English, French, Italian, Spanish, Czech, Slovakian, Russian and Ukrainian. Some 12 other sites will follow in coming weeks and months.

“The investment in new marketing and communications tools underlines our commitment to helping ensure farmers’ success with a broad range of solutions for better harvests with less waste,” said Justin Wolfe, head of DEKALB marketing for Europe.

Visually, the biggest change is the new, neon yellow “electric wing” which symbolizes DEKALB’s commitment to continuous and collaborative innovation. “We invest heavily in research and development to deliver innovative technology within the seed, in the bag and in the field,” said Wolfe. “The wing says our purpose is to deliver the higher-quality seeds and agronomic knowledge that farmers expect from us.”

Another pillar of the new rebranding is new digital communications tools that are the result of listening to farmers’ needs and developing tailor-made solutions to help them be more successful. The new DEKALB websites are all designed to work on mobile devices and will include new functionality such as online product comparisons, agronomic expert articles and networking options.

The new “electric wing” branding will begin to appear soon all over Europe in new seed bags, field signs and other marketing materials. The new look isn’t just cosmetic. In the case of the seed bags, it will also help reassure farmers that they are getting what they paid for, and not counterfeit seeds.

DEKALB is the main European maize and oilseed rape seed brand of Monsanto Co., which is in the middle of a €500 million, decade-long investment to double production of DEKALB brand maize and oilseed rape seeds in the region.


Monsanto is committed to bringing a broad range of solutions to help nourish our growing world. We produce seeds for fruits, vegetables and key crops – such as maize, soybeans, and cotton – that help farmers have better harvests while using water and other important resources more efficiently. We work to find sustainable solutions for soil health, help farmers use data to improve farming practices and conserve natural resources, and provide crop protection products to minimize damage from pests and disease. Through programs and partnerships, we collaborate with farmers, researchers, nonprofit organizations, universities and others to help tackle some of the world’s biggest challenges. To learn more about Monsanto, our commitments and our more than 20,000 dedicated employees, please visit: and . Follow our business on Twitter® at, on the company blog, or subscribe to our News Release RSS Feed. For more information about the DEKALB brand, please visit.


Brandon Mitchener, +32-2-776-7656


Release Summary

Monsanto's DEKALB seed brand has a new look and new online communications tools for Europe's farmers.