Neebo Survey Finds College Students Worry More About Textbook Costs Than College Tuition for Spring Semester

College Students Would Give Up Beer, Social Media or Even Change Schools for Free Textbooks

LINCOLN, Neb.--()--National concern about the high cost of higher education typically focuses on higher tuition costs. However, in a recent national survey of college students, Nebraska Book Company|Neebo (OTC Pink: NEEB), a leading operator of more than 200 college bookstores nationwide and one of the largest distributors in the textbook wholesale industry supporting more than 2,000 college related stores, found that more students (55%) worry about textbook costs than worry about the cost of tuition (50%). While almost all students surveyed (95%) aim to find a way to save on textbook costs this Spring, with most (74%) saying they will buy used books and just over half (54%) planning to rent their textbooks, some students will turn to less honest methods of saving, with nearly half (47%) intending to look for pirated book copies online and many (25%) simply photocopying required texts themselves.

“Our company launched 100 years ago with the promise to save college students money on textbooks and we have been delivering on that promise with new programs and services since.”

“As the results of this survey show, college students currently worry more about how they will afford required college textbooks than they do about paying the cost of tuition,” said Bill Zeuch, senior vice president of merchandising, marketing & e-commerce for Neebo. “Our company launched 100 years ago with the promise to save college students money on textbooks and we have been delivering on that promise with new programs and services since.”

The Neebo survey also found students would go to great lengths to get free textbooks, with nearly half (49%) even willing to choose one university over another if free textbooks were provided all four years. Even for one semester’s worth of reprieve from textbook purchases, 46% of students aged 21 and older would give up beer during that time. Students would also sacrifice social media for one semester (35%), forego Spring Break (32%), or be willing to run naked through campus (11%) to receive free textbooks for a semester.

Concern over textbook expense will even drive students to reconsider their choice of college. More than one-third (34%) of college students said that free textbooks, even for one semester, would affect their college selection while nearly half (49%) of college students would choose one school over another if it provided free textbooks all four years. Having no textbook expenses for a four-year experience topped more traditional college selection factors such as small class sizes (42%), a high graduation rate (41%) and world-renowned teachers (26%).

In addition to providing a wide selection of used books and book rentals, Neebo maintains a Best Price Promise policy that assures students receive the best available market price for any textbook in-store. If a textbook is available for a lower cost elsewhere, Neebo will match the lower price.

About the Neebo Survey

The Neebo Spring Textbook Survey was conducted by Kelton, a leading global insights firm, between October 22nd and October 29th, 2014 among 501 college students who are enrolled in the Fall 2014 and Spring 2015 semesters, using an e-mail invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in l00 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all personas in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

About Nebraska Book Company|Neebo

Nebraska Book Company Inc. was founded 100 years ago with a store near the University of Nebraska Lincoln campus. The company pioneered used textbook distribution and expanded to campuses across the country and is today a leader in solutions for the college store marketplace supporting more than 2,000 college-related retail stores. It is now owned by Neebo, Inc., an online retailer and operator of more than 200 college stores across the nation. Neebo provides millions of students, parents, faculty, fans and alumni with the most complete selection of rental, used and new textbooks, as well as college-branded apparel, gear and accessories. Neebo is the complete college outfitter, dedicated to making college—one of life’s best experiences—even better. For more information, on Nebraska Book Company, visit For more information on Neebo, visit


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Neebo Survey Finds College Students Worry More about Textbook Costs Than College Tuition for Spring Semester

Nebraska Book Company Inc.