SMASHsolar Wins Solar Power International 2014 Startup Competition

SMASH selected as the best of seven finalists in the SPI Startup Alley Challenge; easy-install solar power mounting system makes solar power affordable for homeowners

RICHMOND, Calif.--()--SMASHsolarTM, designer of simple, intuitive solar energy solutions, announced it has won the prestigious Solar Power International 14 Start-up Alley Challenge, besting a field of seven finalist companies. The award recognizes the innovative approach of the company’s SMASH PowerStation, a ready-to-install solar power mounting system that makes solar power a flexible, attractive and affordable option for homeowners. The Challenge judges included Martin Fornage, co-founder and chief technology officer of Enphase Energy and Scott Clavenna, CEO of Greentech Media, among others.

“We are thrilled that SMASHsolar is getting attention from industry experts and the U.S. Department of Energy”

“The judges and audience immediately realized the value of our simple, snap-together solar modules that install twice as fast as conventional solar and require only one hour of training,” said Troy Tyler, founder and CEO of SMASHsolar. “We are honored to be chosen by the impressive panel of judges made up of industry veterans and financial experts as the best company in the Start Up Alley.”

“It’s great to see our focus on simple and elegant solutions for contractors and homeowners being recognized and supported by industry experts. This hints at the disruption we intend to bring to the rooftop solar industry,” said Neil Goldberg, co-founder and chief innovation officer of SMASHsolar.

Recently, SMASHsolar was awarded $1 million by the U.S. Department of Energy—its second SunShot Initiative Incubator award in successive years. With this new award, SMASHsolar will begin working with new strategic partners, funders, distributors and manufacturers to bring the SMASH PowerStation to market, simplifying solar power options for consumers and contractors.

The win comes two years after SMASH competed as a semifinalist in the Cleantech Open Accelerator program, the world’s largest accelerator for cleantech startups. Over the course of six months in 2012, SMASH formulated its product strategy and set its initial IP roadmap, learning from the best cleantech mentors, advisors and experts.

“We are thrilled that SMASHsolar is getting attention from industry experts and the U.S. Department of Energy,” added Rex Northern, executive director of the Cleantech Open. “SMASH is a great example of how we equip cleantech startups for success, and SMASH joins hundreds of other Cleantech Open alumni companies that have collectively raised more than $1 billion.”

About SPI 2014

Solar Power International is presented by the Solar Energy Industries Association (SEIA)® and Solar Electric Power Association (SEPA)®, whose combined efforts have created world-class events. This event focuses solely on creating an environment that fosters the exchange of ideas, knowledge and expertise for furthering solar energy development in the United States.

About Cleantech Open

The Cleantech Open runs the world’s largest cleantech accelerator. Its mission is to find, fund and foster entrepreneurs with big ideas that address today’s most urgent energy, environmental and economic challenges. Since 2006, through its one-of-a-kind annual accelerator and mentorship program, almost 900 participating companies in the United States alone have raised a total of more than $950M and created thousands of jobs. For more information, visit, or follow @cleantechopen.

About SMASHsolar

Driven to give customers control over their power generation, SMASHsolar breaks down barriers to solar through innovative design and a relentless pursuit of customer value. SMASH has received awards totaling $1.5 million from the U.S. Department of Energy’s SunShot Initiative Incubator Program. SMASH is a privately held company located in Richmond, California. Contact SMASHsolar at


for SMASHsolar
Kirsten Maynard, 415-350-4147


Release Summary

Selected twice for DOE SunShot award, SMASHsolar wins Startup Alley Competition at Solar Power International for innovative PowerStation: simple-to-install, inexpensive home solar photovoltaic systems