Fresh & Easy Launching Smarter Market Concept

Seven “new-look” Fresh & Easy stores re-opening in Las Vegas this Weekend

LAS VEGAS--()--Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission – saving customers time by making fresh and natural food more available and affordable.

“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products”

Fresh & Easy is bringing this mission to life through store remodel and reintroduction to customers as a Smarter Market. Using many of its Las Vegas stores as a test, Fresh & Easy is unveiling its innovative take on creating modern convenience with:

  • A new “Fresh To Go” hot food bar
  • A much more open, modern feel and layout
  • A revamped product selection with lower fixtures and a more abundant selection of fresh food

“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products,” said Mike Evans, Fresh & Easy Vice President of Marketing. “The company has been reinvigorated and we are now using Las Vegas as a test market to implement even more new ideas and concepts. As with all the changes we have made, we are going to constantly evaluate and fine-tune our ideas to bring our customers something exciting and new.”

A time-lapse video of the changes is available on Fresh & Easy’s Facebook page.

At the core of the changes in the stores is the addition of a hot food bar, featuring great tasting fresh, made-to-order food:

  • Sandwiches – the finest meats & cheeses toasted on La Brea Bakery artisan bread, made to order in minutes
  • Fire Oven Pizzas – delicious hand-stretched pizzas that are ready in minutes
  • Hot Soups – made fresh in our kitchen with only the finest ingredients…served hot, tasty and ready to eat

Other changes include:

  • Coffee, Espresso & Tea Bar
  • Smoothie Machine
  • Self-Serve Beverage Bar, Featuring Draft Soda, Kombucha and Freshly Pressed Orange Juice
  • Homeopathic & Natural-Remedies Section with Health Kiosk
  • Natural Baby Section

The new Fresh & Easy is a company built on fresh ideas. Innovation is at the core of everything a Smarter Market does. From the hundreds of new unique fresh products introduced this year, to eggs stamped with a laid on date, to an in-store growler program, and the first USDA certified grab & go sandwiches and salads in America, Fresh & Easy is delivering its promise to be a destination for value and products that don’t exist anywhere else.

The first new-look Fresh & Easy was unveiled two weeks ago in Las Vegas at Desert Inn & Fort Apache. This weekend, seven stores will celebrate their grand re-opening, with additional stores in the area being updated through the end of December.

Fresh & Easy Grand Re-Openings this week:

Friday, December 5th

  • Tropicana Ave & Nellis Blvd
  • Eastern Ave & Wigwam Pkwy
  • Nellis & Desert Inn
  • Sunset & Arroyo Grande

Saturday, December 6th

  • Ann & Centennial Center
  • Cactus & Decatur
  • Boulder & Racetrack

About Fresh & Easy

Fresh & Easy operates 167 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. For more information about Fresh & Easy, visit and follow the company on its journey on Twitter and Facebook


Fresh & Easy
Brendan Wonnacott, 310-341-1356