New Lingerie Brand, Skarlett Blue Unveils Red Hot Collection That’s Unapologetically Sexy

Lingerie that lets you be the best version of yourself

NEW YORK--()--From the boardroom to the bedroom, confidence stems from great fitting, luxuriously sexy lingerie. Enter Skarlett Blue – a new lingerie line designed to inspire, and flatter, no matter what body type or size.

“We’re catering to the modern and confident woman in a way we never have before. We’re giving her the pieces she’ll live in and love to flaunt.”

Skarlett Blue’s new line of sexy essentials effortlessly transitions from sunrise to sunset, bridging the gap between her everyday fundamental basics and glam little luxuries that make her feel sexy underneath it all.

Beautiful and aspiring with a fearless approach to life, the Skarlett Blue woman is bold. She’s edgy and adored... and she knows it. She demands a confidence-boosting lift in her lingerie.

In its debut collections for Holiday, 2014, Skarlett Blue features luscious fabrics and luxe laces to create must-have pieces that embody true lingerie. Special signature touches create incredible softness against the body and highlight innovative design concepts that balance ultra-feminine fabrics and stylish structure while keeping comfort and lift a top priority.

As women, for women, the designers at Skarlett Blue know that confidence stems from great fitting lingerie, no matter your size or place in life. Building upon this vision, Skarlett Blue is forever committed to creating the designs that women need to stay unapologetically sexy.

“Skarlett Blue has given us the opportunity to design captivating lingerie that feels luxurious and fits to perfection,” said Ruby Brallier, Marketing Rep at Dana-co. “We’re catering to the modern and confident woman in a way we never have before. We’re giving her the pieces she’ll live in and love to flaunt.”

Available in a full range of sizes, the brand will launch in early December on, in specialty stores, and with exclusive online retailers. Visit or like the brand on Facebook for more information, availability and special social promotions.

About Dana-co:

Founded in 2001, Dana-co is a well-established, designer, importer and marketer of better women’s intimate apparel. The Company enjoys a solid reputation among retailers as a leading design resource in its product categories. Dana-co has become renowned for superior fit and innovative design concepts. The Company’s portfolio includes various foundations brands.


Ruby Brallier, 212-629-4400 x 149
Blue Fountain Media
Lynn Munroe, 845-548-1211

Release Summary

Intimate apparel company Dana-co announces the launch of its great fitting, luxuriously sexy lingerie, Skarlett Blue. Skarlett Blue bridges the gap between everyday basics and glam little luxuries.