Giving Season & #GivingTuesday Tips to Donating with Smarts & Soul

National Philanthropic Trust Helps Americans Maximize Donations & “Give Like a Philanthropist” Throughout Giving Season 2014

JENKINTOWN, Pa.--()--As Giving Season 2014 approaches, the philanthropy experts at National Philanthropic Trust – a top US grantmaking institution and #GivingTuesday partner – are sharing key tips to maximizing financial donations on #GivingTuesday (December 2) and the remainder of the year. More than ever before, anyone can give like a philanthropist.

“Americans are generous year-round. They really open their hearts and their wallets during the holiday season”

Research shows between 24 and 40 percent of charitable donations are made between Thanksgiving and December 31. In 2013, giving in the U.S. exceeded $335 billion, according to Giving USA.

“Americans are generous year-round. They really open their hearts and their wallets during the holiday season,” said Eileen Heisman, CEO of National Philanthropic Trust and ambassador of #GivingTuesday. “Whether you give $50 or $500 this year, it is important to think strategically to maximize the impact of your donation. Today, anyone can be a philanthropist by following a few simple tips.”

Four tips to maximizing Giving Season 2014 donations:

  1. Soul search: Think about what types of causes are important to you and your family. Listen to you heart--there is no wrong answer. If you have children, get them involved in this discussion as early as possible.
  2. Be strategic: Larger gifts to fewer charities will have more impact. Three charities each year is usually a good number. Too many will dilute the effect of your hard-earned donations. I always recommend donors give one charity $100 rather than five charities $20.
  3. Decide how you will give: More than ever, there are many options for supporting a charitable cause. You can write a check or donate through an online giving portal; text a one-time donation or start a family legacy by establishing a donor-advised fund (the fastest growing giving vehicle in the U.S.). Determine which is the best vehicle for giving for your personal situation, your taxes and your family’s long-term giving vision.
  4. Check back: Use social media to stay in touch with the charities you supported. See how they are doing six and 12 months after your gift. Are they making an impact? “If they’re doing a great job, you may want to increase your gift next year,” said Heisman.

About National Philanthropic Trust

Founded in 1996, NPT is the largest independent Donor-Advised Fund administrator and has raised more than $4 billion in charitable contributions. NPT currently manages over $2.1 billion in charitable assets and, as one of the top grant-making institutions in the US, has made more than 100,000 grants totaling $2 billion to charities all over the world. NPT annually publishes the Donor-Advised Fund Report, the industry’s authority on the state of DAF giving. As an inaugural supporter of #GivingTuesday in 2012, NPT helped bring the grass-roots movement to Philadelphia (#GTPHL) in 2013. More at

For more information about #GivingTuesday, visit


National Philanthropic Trust
Richard Virgilio, 732.361.3823