Extend the Life of Your Hair Color with New Root Touch Up Powder from Madison Reed

Expertly Disguise Root Regrowth and Unwanted Gray Hair Between Coloring Applications with This All-New Multi-Dimensional Powder

SAN FRANCISCO--()--Madison Reed, the company delivering a healthier, luxurious salon hair color experience straight to your doorstep, today announced the launch of Root Touch Up, a multi-dimensional powder that quickly and expertly disguises root regrowth between hair coloring applications.

“I love Madison Reed’s new Root Touch Up. I get superior results without having to expose myself to Titanium Dioxide. It's a better choice for me”

With a mission to empower women to look and feel their best, Madison Reed designed Root Touch Up to build its line of better-for-you products.

  • As with all Madison Reed products, Root Touch Up is free of harsh chemicals like Titanium Dioxide, sulfates, added parabens and gluten.
  • This micro-milled, oil-absorbing powder is infused with opalescent color pigments that camouflage fast-growing grays.
  • Available in eight shades, the multi-faceted powder includes a slim compact and wide brush for quick regrowth coverage anytime, anywhere.
  • Root Touch Up stays put until your next shampoo, even at the gym, in the rain, or against your pillow.
  • Priced at $29.95 for 3-month compact, and is available for purchase at https://madison-reed.com/product/root-touch-up.

“Madison Reed was born out of the need to provide a healthier product for women, designed with quality and convenience top of mind,” said Amy Errett, CEO and Co-Founder of Madison Reed. “We started by creating better-for-you hair color and a more personal at-home coloring experience. Today, we’re thrilled to introduce Root Touch Up as we continue expanding Madison Reed to drive our mission of empowering women to look and feel their best every day.”

Using Root Touch Up is easy: open the compact, lightly sweep the provided brush over the powder, and apply to dry hair at the root, where grays or unwanted colors are showing. With no drying time required, Root Touch Up is both lightning-fast and convenient, providing discreet coverage where you need it most. Best of all, the lightweight powder adds volume and refreshes “next day” hair with a subtle fresh fragrance.

In its ongoing effort to give women a healthier option for hair care, Madison Reed formulated Root Touch Up without Titanium Dioxide, which is often used in similar products. Titanium Dioxide is considered a possible carcinogen and is known to trigger an inflammatory response. "I love Madison Reed’s new Root Touch Up. I get superior results without having to expose myself to Titanium Dioxide. It's a better choice for me," said Dr. Janice Hansen, Medical Advisor to Madison Reed.

Madison Reed is setting a higher standard for the integrity of hair care products by scaling back the harsh ingredients in hair color, and replacing them with gentler, more natural alternatives without sacrificing performance. Madison Reed is available everywhere you are–online, on mobile, and straight to your doorstep, office, or hotel through Color To You (available in the San Francisco Bay Area and rolling out in additional markets soon).

About Madison Reed

Launched in 2013, Madison Reed is disrupting the $10 billion hair color industry by offering a personal, convenient, and affordable process with licensed professional colorists and salon quality hair care products that are better for you–free of ammonia, PPD, resorcinol, and other harsh chemicals. With a mission to empower women to look and feel their best, the company is reinventing both the hair coloring experience and hair color itself with professional-grade formulas, personalized hair assessments, and home delivery via the company’s eCommerce site, mobile application, and on-demand personal home colorist service. For more information, visit www.Madison-Reed.com.


SutherlandGold Group for Madison Reed
Ashley Thompson, 415-272-0799