ServiceSource Fitbit Campaign Highlights the Value of Customer Health and Success at Dreamforce 2014

Fitbit Campaign Reveals 2x Activity for Attendees While Demonstrating How Data-Driven Insights are the Secret to Creating Happy and Healthy Customers

Dreamforce '14

SAN FRANCISCO--()--ServiceSource® (NASDAQ:SREV), the global leader in recurring revenue management, today announced findings from their inaugural Healthy Customers for Life Fitbit Challenge, which took place two weeks ago at Dreamforce® ‘14 in San Francisco. Participants with a Fitbit shared their activity data to measure and understand the collective journey taken during the course of a busy week at Dreamforce. The data collected during the four-day journey revealed that attendees were constantly on the move and twice as active.

“It’s our mission to help companies create happy and healthy customers for life through measurable customer success”

“It’s our mission to help companies create happy and healthy customers for life through measurable customer success,” said Conrad Voorsanger, CMO at ServiceSource. “With that mantra in mind, we wanted to bring awareness to Dreamforce ’14 attendees by promoting a healthy Dreamforce journey through the Fitbit Challenge. We chose to take a data driven approach to this campaign, in much the same way ServiceSource empowers sales, marketing, and customer success teams today.”

The ServiceSource Fitbit community group captured the active “steps” taken at this year’s Dreamforce, with an estimated 145,000 registrants attending over 1,400 sessions, spread across Moscone Center and numerous hotels in the area. The conference kept attendees moving by featuring prestigious guests including, former Secretary of State Secretary Hillary Rodham Clinton, former Vice President Al Gore, and songwriter and entrepreneur Will.i.Am. Speakers were accompanied by top-tier performances from the Beach Boys to Bruno Mars.

Here’s the Dreamforce story as told by the data from the ServiceSource Healthy Customers for Life Fitbit Challenge:

  • Those who joined the Fitbit community walked over 2.9 million steps, or nearly 1,300 miles. Putting that distance into perspective, participants collectively took a round-trip walk between the West Coast’s major tech hubs of San Francisco and Seattle.
  • Attendees tracking their experiences using the hashtag #MyDF14Journey, logged an average of six miles a day at Dreamforce, doubling the distance of an average person.
  • The top ten participants literally walked a 26-mile marathon while at the event. Tuesday proved to be the most active day at Dreamforce, with the group logging approximately 212 miles while trekking between the two main keynotes and dancing the night away listening to Bruno Mars and Cake.
  • Tony Robbins’ keynote moved people twice as much as other keynotes, because he got the crowd up and dancing.
  • ServiceSource plans to continue the Fitbit challenge at each Dreamforce to encourage healthy customers for life.

Leveraging user- and subscription-level usage analytics, the new ServiceSource Customer Success App on the Salesforce1 Platform empowers customer success teams to focus on the accounts and activities that matter most, implement proven success plans, and engage users with personalized, high-value interactions that drive customer lifetime value, reduce churn and ensure customer satisfaction.

About ServiceSource

ServiceSource International, Inc. (NASDAQ: SREV) is the global leader in cloud-based recurring revenue management solutions. The company helps customers drive growth and build long-standing relationships across the customer lifecycle with the industry's most comprehensive data management, analytics, automation and services capabilities. Through Renew OnDemand®, Scout® and proven services, ServiceSource delivers higher subscription, maintenance, and support revenue, improved customer retention, and increased business predictability. Headquartered in the Cloud Corridor of San Francisco, ServiceSource® manages $14.5 billion in recurring revenue for the world's largest and most respected technology and B2B companies. For more information, please go to

Forward-Looking Statements

This press release contains forward-looking statements, including statements regarding the benefits of ServiceSource offerings, including our cloud platform and applications and, as applicable, our managed services offerings. These forward-looking statements are based on our current assumptions and beliefs, and involve risks and uncertainties that could cause our results to differ materially from those expressed or implied in our forward-looking statements. Those risks and uncertainties include, without limitation, fluctuations in our quarterly results of operations; the risk of material defects or errors in our software offerings or their failure to meet customer expectations; migrating customers to Renew OnDemand and other SaaS offerings and the ability to integrate such offerings with other third-party applications used by our customers; errors in estimates as to the renewal rate improvements and/or service revenue we can generate for our customers; our ability to grow the market for service revenue management; our ability to protect our intellectual property rights; the risk of claims that our offerings infringe the intellectual property rights of others; changes in market conditions that impact our ability to sell the Renew OnDemand or other SaaS solutions and/or generate service revenue on our customers' behalf; the possibility that our estimates of service revenue opportunity under management and other metrics may prove inaccurate; demand for our offering that falls short of expectations; our ability to keep customer data and other confidential information secure; our ability to adapt our solution to changes in the market or new competition; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our periodic reports and registration statements filed with the Securities and Exchange Commission, which can be obtained online at the Commission's website at All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements.

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Media Contacts for ServiceSource
Randy Brasche, 415-901-7719
Barokas PR for ServiceSource
Katharine Kemp, 206-264-8220

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Release Summary

ServiceSource today announced findings from their Healthy Customers for Life Fitbit Challenge from Dreamforce 2014, demonstrating how data-driven insights are the secret to customer success.