Affinity Solutions Adds New Retail Leader, Focused on Growth Around its Data Analytics as a Service Offering to the Retail Segment

Company Recruits Top Tier Industry Veteran Michael Bragg

NEW YORK--()--Affinity Solutions, Inc. (Affinity;, leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today that Michael Bragg has joined the company’s leadership team. Michael will serve as executive vice president, national retail solutions, and will play a key role in leading Affinity’s go-to-market activities to secure partnerships with national retailers around Affinity’s DAaaS set of solutions.

“I’m delighted to join the Affinity team”

Michael has deep experience and a strong track record of driving customer success and business growth in the retail industry, most recently at 8thBridge, where he was senior vice president, global business development and field operations.

“We’re poised to bring great value and breakthrough capabilities to retailers via the actionable insights and precision targeting capabilities of our DAaaS offerings,” said Jonathan Silver, president and chief executive officer, Affinity Solutions. “We’re introducing these new and innovative industry solutions to market now. Michael has the industry experience and leadership required to lead our efforts in delivering those solutions, creating new opportunities for our customers and partners, while driving growth for our company. I’m very excited to have Michael join the Affinity leadership team.”

Michael will work with Affinity’s existing retail strategy and sales teams to ensure that Affinity’s DAaaS solutions are positioned, presented, and delivered so as to achieve customer success. The addition of Michael to the leadership team will enable Affinity to further expand its rapidly growing position in the retail space, a critical facet of the company’s strategy.

“I’m delighted to join the Affinity team,” commented Bragg. “We’re in a great position to bring the unprecedented power of DAaaS to retailers across segments and categories. It will allow them to improve the productivity of their entire marketing mix, by tapping into unique insights and action triggers we derive through the application of proprietary analytics to our extensive transaction data assets. Based on my long experience in this space, I know that Affinity is delivering something very special here, and I’m proud to be part of that effort.”

About Affinity Solutions

Affinity Solutions is the industry leader in card-linked offers technology and transaction-enabled marketing solutions. Affinity Solutions leverages proprietary analytics, applied to a range of transaction and other datasets, in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time, and in the right channel, for its financial institution, retailer, and digital platform partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, and approximately 10,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits designed to drive deeper and more valuable customer relationships for its partners. For more information, please visit, or follow the company on Twitter at @AffinitySolutns.


Media Contacts:
For Affinity Solutions
Erin Farrell Talbot, 917-232-9309

Release Summary

Affinity Solutions Adds New Retail Leader, Focused on Growth Around its Data Analytics as a Service Offering to the Retail Segment

Affinity Solutions