SteriShoe Launches Kickstarter Campaign to Market New Ultraviolet Shoe Sanitizer & Deodorizer

New SteriShoe 2.0 sanitizer aims to make stinky, germ-infested shoes a thing of the past

REDWOOD CITY, Calif.--()--Shoe Care Innovations, Inc. (SCI) today mounted a Kickstarter campaign to bring to the mass market its new SteriShoe 2.0 ultraviolet shoe sanitizer, clinically proven to eliminate up to 99.9% of the odor-causing bacteria, fungus and viruses lurking in shoes – within 15 minutes.

“With the design and engineering for SteriShoe 2.0 complete, we’re turning to the Kickstarter community to help bring the product to as many people as possible who want clean, odor- and germ-free shoes.”

The SteriShoe® 2.0 is the next generation of the highly popular SteriShoe sanitizer. With more than 80,000 units sold, the SteriShoe sanitizer has been awarded 7 patents, is recommended by more than 1000 doctors, earned the American Podiatric Medical Association Seal of Acceptance, and has received extensive widespread positive feedback and media coverage including features on Good Morning America and The Doctors. The new 2.0 version incorporates customer suggestions and offers multiple improvements over the original model, sanitizing shoes in 15 minutes instead of 45 minutes, and containing a fan to dry shoes. The SteriShoe 2.0 also features a more robust one-size-fits-all design and an optional scent pack for pleasant-smelling footwear.

“Feet sweat up to a half pint daily, creating the perfect environment for odor-producing, infection-causing germs to thrive and multiply. Yet it’s not possible or practical to wash our shoes, except for sneakers. Rotating shoes is not an effective strategy because fungus spores remain dormant in shoes until they are reactivated by heat and moisture, so the only real solution is that they be properly sanitized,” according to Adam Ullman, CEO of SCI. “With the design and engineering for SteriShoe 2.0 complete, we’re turning to the Kickstarter community to help bring the product to as many people as possible who want clean, odor- and germ-free shoes.”

Check out the SteriShoe 2.0 Kickstarter campaign here to learn more: https://www.kickstarter.com/projects/749802526/funk-free-shoes

Note to editors: If you would like to speak with SCI’s founder and CEO, Adam Ullman, or obtain a photo and/or sample product, please contact Lori Evans at the information below.

Contacts

Evans Public Relations
Lori Evans, 650-200-5891
lori@evanspublicrelations.com

Release Summary

Kickstarter campaign now live for SteriShoe 2.0 ultraviolet shoe sanitizer which kills odor-causing germs and fungus. SteriShoe 2.0 improves upon the flagship SteriShoe by drying and scenting shoes.

Shoe Care Innovations, Inc.