Isobar Maximizes Commerce Conversion For Brands With Launch of ICOM

New Agency Offering Integrates with Leading Commerce Platforms to Streamline Brands’ Omnichannel Efforts and Drive “Last Mile” Conversion Results

NEW YORK--()--Today, Isobar announces the launch of ICOM – Isobar Commerce Optimization Management – an innovative service offering that optimizes brands’ commerce platform(s) conversion and maximizes the “post-search” digital experience for consumers.

“We believe this solution is critical in driving the last mile conversion and maximizing return on commerce investments, and have even engaged in pure performance based models when faced with skeptics.”

Today’s Direct-to-Consumer Brands face an increasingly competitive & dynamic digital business environment:

  • Amazon continues to take market share from many US retailers;
  • Rapid adoption of mobile and tablet devices - over 200 million mobile subscribers and 100 million of tablet owners;
  • Changing demographics, with ever increasing spend from the connected and younger consumer;
  • US eCommerce growth will exceed ~$294 Billion - 12% growth from 2013 and contribute to 10% of overall retail sales;
  • The percentage of in-store sales influenced by digital will reach over 50% of the total retail sales in 2014.

“It is critical for brands to convert visitors on their digital properties in this hyper-competitive marketplace,” Isobar Chief Commerce Officer Steven Moy said. “Yet for many brands, the ‘last mile’ of converting browsing behavior to buying is broken. We see many brands investing large percentages of their budgets on 'pre-click' marketing services and eCommerce platforms, but post-click optimization investment is lagging. We believe the brands that invest in both strategies will be better positioned to respond to the dynamic market conditions and drive growth.”

Isobar’s ICOM solution combines the disciplines of strategy, marketing, technology and process consulting to help retailers acquire and retain customers online. The solution works within the conversion path of customers and drives a more relevant landing page experience by deciphering search intent, serving a contextual experience and moving the user to the next phase in the conversion cycle with appropriate calls to action in a more efficient way.

This proven commerce optimization solution complements all of the commerce platforms vendors assessed in the latest Forrester Wave including Hybris, Demandware, IBM Smarter Commerce, Oracle ATG and Adobe Experience Commerce, eBay Enterprise/Magento, and other leading platforms.

“Isobar has worked with major brands (e.g. Avis, CTCA, GM, JBL) in various industries and wherever the ICOM solution was leveraged, we recorded over 25% average increase in paid media performance,” Navneet Virk, Isobar Vice President of Optimization, said. “We believe this solution is critical in driving the last mile conversion and maximizing return on commerce investments, and have even engaged in pure performance based models when faced with skeptics.”

About Isobar

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled through technology, to transform businesses and brands. We have over 3,000 digital pioneers in 66 offices, across 41 markets worldwide. In 2013 Isobar won over 170 awards, including 18 Agency of the Year titles and we have won two consecutive, Asia-Pacific Agency Network of the Year Awards. Key clients include adidas, Coca-Cola, Disney, General Motors, Google, HBO, Kellogg and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com

Contacts

Isobar
Megan Madaris, (212) 909-2344
mmadaris@roundarchisobar.com

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