NEW YORK--(EON: Enhanced Online News)--Cardlytics, the leader in Card-Linked Marketing, today announced plans to extend its leadership in serving the needs of advertising agencies through a base in Manhattan. The company has leased space on Park Avenue, and has begun hiring to build a team to support the unique needs of its agency clients.
“Card-Linked Marketing: Where it Fits in the Mix”
Cardlytics also announced that the company will be presenting a session at ad:tech New York, the digital media event for marketing and technology professionals. Cardlytics will be speaking on the topic of “Card-Linked Marketing: Where it Fits in the Mix” on Wednesday, November 6 at 3:30 p.m.
The Cardlytics solution provides advertisers a new way to target and engage consumers through their online and mobile banking relationship, and to connect these efforts to in-store sales. The Cardlytics advertising platform uses purchase data from ~70% of U.S. households to deliver millions of recommendations each month to millions of active buyers.
The New York office will focus on meeting the needs of traditional and digital agencies, introducing their brand and retail clients to the benefits of Card-Linked Marketing (CLM). The office is led by Arlo Laitin, a veteran of Cardlytics with deep experience in the media and agency world. Cardlytics recently conducted a survey that revealed that 75% of marketers believe CLM is a suitable replacement for many marketing strategies, including both digital options, such as email and search advertising, as well as more traditional channels, such as newspaper, TV and coupons.
“With over 90% of commerce still taking place in physical stores, there is great demand from marketers to target based on offline data, and measure in-store sales that occur through their digital marketing efforts, said Marc Ginsberg, EVP of Marketing & Advertiser Services for Cardlytics. “With over 35 million monthly users, and 200 million monthly log-ins, the Cardlytics Advertising Platform enables our advertising partners to precisely target prospective buyers at scale, and to finally connect digital advertising to in-store sales.”
“Spark is a human experience company and we work with our clients to establish more meaningful connections with consumers,” says Chris Boothe, CEO of Spark. “Cardlytics is a company we are watching very closely right now. The ability to leverage consumer purchase data, and more accurately measure in-store sales, is a game changer.”
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.
Cardlytics is headquartered in Atlanta, with offices in New York, London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.