DALLAS & NEW YORK--(EON: Enhanced Online News)--Citi® is now the preferred credit card of American Airlines Center, as well as resident professional sports teams including the 2011 NBA Champion Dallas Mavericks and the NHL Dallas Stars. Citi credit cardmembers can enjoy benefits including exclusive presales for Mavericks and Stars games, discounted pre-game concessions, preferred pricing on select merchandise, as well as special game day experiences. As part of this sponsorship, the Citi® / AAdvantage® credit card will be featured prominently throughout the venue.
“American Airlines Center is recognized as one of the premier venues in the country, and we believe this partnership will help further raise visibility and preference for Citi in this important market.”
“We are always looking for new ways to deliver memorable experiences for our customers with the venues and talent that appeal to them most in sports and entertainment,” said Jennifer Breithaupt, SVP of Entertainment Marketing at Citi. “American Airlines Center is recognized as one of the premier venues in the country, and we believe this partnership will help further raise visibility and preference for Citi in this important market.”
The Citi® / AAdvantage® card will be featured in branding and signage including the North lobby, which is now named the Citi lobby, as well as in courtside, point of sale and LED signage. Citi and venue sponsor American Airlines have a 25-year relationship and together have serviced millions of shared Citi® / AAdvantage® credit card customers. Since introducing the first airline co-brand credit card together more than two decades ago, Citi and American Airlines have introduced multiple Citi® / AAdvantage® products appealing to a range of leisure and business travelers.
Since opening in 2001, American Airlines Center has also hosted hundreds of musicians as well as family performances. In 2012, American Airlines Center ranked among the top 3 U.S. venues and in the top 14 globally based on annual ticket sales, according to Pollstar Magazine Top 100 Arena Venue Rankings. As part of the sponsorship, Citi cardmembers will receive benefits at a variety of entertainment events hosted at American Airlines Center, including the Stars and Mavericks regular season.
The Citi Private Pass entertainment access program rewards Citi customers by offering access to thousands of events including preferred seating, early access, VIP experiences, complimentary tickets and more. The only way to get access is by purchasing tickets with a Citi credit card or Citibank debit card; customers can view a list of upcoming events and sign up for the Citi Private Pass newsletter at www.citiprivatepass.com.
Through the Citi Private Pass program, Citi will also offer its cardmembers a series of exclusive experiences where sports fans can enjoy special access to the Stars and Mavericks players and coaching staff – from youth sports clinics and fantasy camps for adults to behind-the-scenes and on-court access:
- Fantasy Camp at the Dallas Mavericks practice facility
- Youth Clinic at the Dallas Stars practice facility
- Tour of the Dallas Mavericks locker room
- Post-game photo opportunities for Dallas Stars fans on the team bench
“The Dallas Mavericks organization is pleased to be part of Citi’s unique program to enhance the fan experience by offering exclusive opportunities for their customers,” said George Killebrew, Executive Vice President, Dallas Mavericks. “The Mavericks vision is to continuously keep the fan experiences the best in the NBA and we believe this is another prime example of that forward thinking.”
Added Brad Alberts, Chief Revenue Officer of the Dallas Stars, “We are extremely honored and excited to be partnering with Citi based on their history of extending great benefits and access to fans. This partnership exemplifies our continuous efforts to provide best-in-class services to both our fans and corporate clients in North Texas.”
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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American Airlines and AAdvantage are registered trademarks of American Airlines, Inc.