STOCKHOLM--(EON: Enhanced Online News)--YuMe Inc. (NYSE: YUME) a leading provider of digital video brand advertising solutions, has opened offices in Stockholm, Sweden, which will serve as the hub to service brand advertisers and publishers in Sweden, Norway, Finland and Denmark. YuMe now has European offices located in the UK, France, Spain and Germany as they continue with their expansion plans in Europe.
“To get users to interact more and spend more time with the ad, we needed YuMe's creative templates and technology. They make it easy to deliver a memorable video combined with interactive layer that can be filled with direct offers.”
“The Nordic region was a natural next step for us, after watching the immense growth within Sweden, Norway, Denmark and Finland’s digital video advertising markets over the past year,” said Owen Hanks, General Manager, Europe, YuMe. “The demand for effective cross-screen advertising solutions continues to grow and we feel that the timing is perfect to offer YuMe’s technology to this market.”
YuMe’s Nordics office is located in the heart of Stockholm, Sweden, the largest advertising market in the Nordics region. YuMe Nordics is led by Jonas Olsen, Sales Director and Marcus Pousette, Business Development Manager, both of whom previously worked at smartclip. Olsen is responsible for advertising revenue across the Nordic region and has a wealth of video advertising experience, plus a large scale network of clients and agencies. Pousette joins the team with a strong knowledge of the Nordic publisher landscape and has extensive publisher account management experience. They are joined by Jonas Söderqvist as Sales Manager, who also has considerable knowledge of the digital video market having also worked at smartclip and Specific Media as Sales Director.
The YuMe Nordics team has already begun ramping up their advertising pipeline and has partnered with the gaming client Maria.com and their media agency Tre Kronor, Stockholm for their latest campaign. The advertising campaign ran online and they are the first client in the region to use YuMe’s Ngage ad format, which is an all-in-one interactive video ad unit that combines video, branding and multiple interactivity buttons all within the frames of a video player. The aim of the video campaign was to not only create user interaction, but to also prolong interaction time with the campaign.
Sara Wendle, Account Director, Tre Kronor, comments, “Video has a unique ability to tell a story because a lot of senses are affected and thus gives a better memory effect of the receiver. In comparison with conventional display advertising online, we see a considerable higher power of video advertising metrics such as brand awareness and brand favourability. We also see a great potential to add unique reach to existing TV campaigns.”
Wendle continues, “To get users to interact more and spend more time with the ad, we needed YuMe's creative templates and technology. They make it easy to deliver a memorable video combined with interactive layer that can be filled with direct offers.”
YuMe, Inc. is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe (NYSE: YUME) is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe and Ngage are trademarks of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "could," "would," "should," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about [our growth strategy, including employee hiring, global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion (and in particular our European expansion), our prospects and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our operating results, including revenue, cost of revenue, expenses and liquidity; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies.] The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended June 30, 2013. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.