JACKSONVILLE, Fla.--(EON: Enhanced Online News)--Winn-Dixie Stores, Inc., and Frank’s RedHot are teaming up to award one lucky tailgater a customized 2013 dual cab Ford F-150 STX pickup truck with a flat-screen TV, Xbox 360, and external audio system, along with a stainless steel, pull-out mini kitchen with integrated grill through the “Tailgate Like the Real Beef People” online sweepstakes, which runs now through Dec. 19.
“Our customers are our inspiration for all things tailgating and they are the real experts in the pre-game spread, so we know there will be great submissions to enter to win this vehicle.”
To participate in the “Tailgate Like the Real Beef People” sweepstakes, tailgaters need to visit www.showushowyoutailgate.com to connect to the Winn-Dixie Facebook page, click on the “Tailgate Like the Real Beef People” tab and click the “Enter” link to enter themselves in the sweepstakes. Once customers have entered the contest, they must upload a picture of themselves and their best tailgate set-up through Facebook, Twitter or Instagram with the hashtag #showushowyoutailgate.
Throughout the sweepstakes, fellow Beef People, Winn-Dixie fans and tailgating enthusiasts alike will vote through the Winn-Dixie Facebook page for the best tailgating picture. Voters are allowed one vote per entry per day. At the end of the contest, the top 10 pictures with the most votes will be judged by a panel and the winner will be selected. The winner will be notified through their social media profile.
“As the official Beef People and self-proclaimed extreme tailgating enthusiasts, we are excited to partner with Frank’s RedHot to launch this social media contest and offer our customers the chance to win this ultimate tailgating necessity,” said Rondel Cuyler, Winn-Dixie’s director of public relations and community involvement. “Our customers are our inspiration for all things tailgating and they are the real experts in the pre-game spread, so we know there will be great submissions to enter to win this vehicle.”
“Frank’s RedHot is all about making foods taste better with the perfect blend of flavor and heat. We are passionate about delightful experiences with food so doing this Ultimate Tailgating Truck with Winn-Dixie & BI-LO was a great opportunity to showcase how Frank’s RedHot can spice up all your tailgating food; we want more and more fans to keep putting that stuff on everything,” said Christian Ortiz, Senior Brand Manager for Frank’s RedHot.
Customers will have the opportunity to check out the Ultimate Tailgating Truck during the Winn-Dixie and Frank’s RedHot Tailgate Truck Tour that will make stops at select Winn-Dixie stores and at upcoming football games in Tuscaloosa, Ala., Tallahassee, Fla. and Miami. For a complete list of tour dates and locations, visit www.facebook.com/WinnDixie.
About Bi-Lo Holdings
Bi-Lo Holdings, LLC, the parent company of BI-LO and Winn-Dixie grocery stores, is the ninth-largest conventional supermarket chain in the United States based on net sales. The company employs nearly 60,000 associates who serve customers in 686 grocery stores and 482 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com and www.winn-dixie.com.
Forward-Looking Statements for Bi-Lo Holdings
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