NEW YORK--(EON: Enhanced Online News)--Today, top semantic search technology company Vertical Search Works (VSW), expands into fashion and beauty by partnering with Prime Content, one of the largest video producers in women and lifestyle branded video. Together, they launch a powerful fashion destination and video franchise, The Style Fix (http://thestylefix.com/). The Style Fix satisfies millennials’ addiction to fashion and beauty with timely articles, beautifully shot videos, and trending photo galleries. This new hub fills a gap in an evolving marketplace of audience viewing habits and point-of-purchase behavior.
“It allows brands to connect with consumers in more meaningful ways by integrating into content that consumers find valuable.”
TheStyleFix.com launches with a rich video collection, where 100% of the video is custom created and produced in-house. The site will feature fun, short and sharable videos that go beyond a ‘how-to’ to provide real value for young women. The Style Fix features the latest hairstyle and nail art trends, shows women how to find fashionable items at a great price, and introduces them to what style-influencers love the most. For instance, a girl can access a Style Fix video on her iPhone to show her hair stylist a trendy new hairstyle, or pull up a video featuring the best running shoes for women, and seamlessly be guided to a retail store or easily click-through-to-buy the shoes online, all within the same experience.
“What makes this vertical different is that TheStyleFix.com is rich with custom, high quality video that is ‘brand nimble,’” said Bill Drolet, Senior Vice President of Video Platform Sales. “It allows brands to connect with consumers in more meaningful ways by integrating into content that consumers find valuable.”
Leveraging VSW's distribution capabilities through VSW’s Vertical Content Network (VCN) and semantic search ad platform, FeatureLink™, beauty and fashion brands have new opportunities to reach consumers in relevant and impactful ways. The opportunities for advertisers to reach fashion-forward consumers with videos on The Style Fix are considerable. Brands that have a need for ownable custom video as part of their strategy can now acquire two to three times as much video and distribution with a single ad buy. In addition to the vast video options, brands can now leverage content across multiple platforms without the high point of entry that accompanies most video ad buys.
“Editorially, many popular fashion and beauty sites are over-indexed in unattainable fashion elitism, causing many young style-savvy women to turn to influencers broadcasting from their bedrooms rather than from traditional beauty media entities,” says David Thomsen, CEO of Prime Content, the creative team behind TheStyleFix.com. “We want to develop an audience of young females as they make the transition from style-conscious teen to stylish young woman,” says Thomsen.
Indeed, this audience has always been an important target for brands and continues to grow across multiple platforms. The top 10 beauty brands alone spent $6.9 billion in advertising last year. Women over 18 years-old spent more than $144 on beauty in 2012 according to a report by The Beauty Company, and teenagers spend 40% of their limited budgets on fashion purchases. The VSW and Prime Content partnership creates a consolidated opportunity for a more advanced point-of-sale option with that audience.
About Vertical Search Works ™
Vertical Search Works is a search technology company which leverages its proprietary products to deliver more valuable results for advertisers, publishers and consumers across targeted vertical industries. Powered by patented semantic technology, VSW's products leverage semantic intelligence to establish stronger connections between user intent and content consumption. In doing so, VSW is able to create better connections between words and their meanings in order to provide more relevant online and mobile experiences for consumers and enhanced monetization opportunities for content creators and advertisers. VSW has already seen great success in the vertical search and digital advertising industries, as demonstrated by partnerships with major online publishers and global brands such as Meredith Corporation and Taunton Media. Learn more about Vertical Search Works at http://www.verticalsearchworks.com/.
About Prime Content ™
Prime Content is a digital entertainment company connecting brands and agencies with best-in-class storytellers and next generation content creators for web video. Started in 2006, Prime Content is the creator of the long running Yahoo web video series "The Thread,” that ran for 5 years and spawned several global versions. With flagship programs on Yahoo!, Prime Content produces over 1,000 episodes per year of custom branded programming for advertisers like P&G, Walmart, Fed Ex and Campbell's, and is a premium player in branded integration, Hispanic and global formats. Prime Content continues to build audiences and develop video technology as a foundation for a seamless multi-platform entertainment experience. TheStyleFix.com is their first independent venture for Prime Content of an owned and operated site.