SAN JUAN CAPISTRANO, Calif.--(EON: Enhanced Online News)--Cirro, Inc., the company that enables simplified Big Data access, exploration, and analysis across all data sources, today announced WildTangent Games has selected Cirro as an integral component of their enterprise analytic architecture. Cirro provides WildTangent Games the “next generation” data federation software that enables their business to quickly extract unique business insight from their entire data ecosystem by facilitating the joining of heterogeneous databases and sources, without requiring a semantic layer or ETL. Cirro can be deployed in the cloud and in the data center, and seamlessly integrates with existing analytic tools.
“It’s very exciting to see forward-thinking organizations like WildTangent Games leverage Cirro to streamline access to all their data to drive their strategic analytic platforms.”
Fast, Actionable Analytics for Big Data
Each month WildTangent processes over 2 billion transactions, impressions and analytic events that describe how customers engage with the business. Business insights and opportunities were being lost as these data streams were stored in different data silos where they could not be integrated and interactively queried. A new state-of-the-art analytic architecture was needed to be deployed across all the data silos to provide integrated views of this rich data to optimize advertising models, analyze and respond to customer game play, and provide relevant information for business and resource planning.
“We have built, and continue to build upon, an extremely robust and rapidly evolving BI data ecosystem that drives new initiatives in order to tune and manage the operational and strategic aspects of our online gaming and media business. The success of the BI Program at WildTangent depends on keeping up with the pace of business and consumer change and reflecting that accurately through integrated data sources that are joined together from internal and external data sources. We maximize our competitive advantage by deeply integrating and analyzing extremely large volumes of this kind data very fast – and can make quick, insightful decisions based on that analysis,” said Scott Moran, Director, Business Intelligence, WildTangent Games. “We are building an Extended Data Warehouse where we connect, conform and blend numerous disparate distributed data sources that extend both in the cloud and behind the firewall. Cirro is a ‘game-changing’ approach to analytics allowing us to ask those questions quickly and gain initial insight and context across all our data silos without ETL build-out or the cost and complexity of a semantic layer. Cirro is helping us provide increased capabilities for internal customers and has the added benefit of lessening the workload for the BI Team by consolidating and simplifying the ETL codebase resulting in a ‘win-win’ for all parties.”
“Our mission is to provide our customers access to the best games and the flexibility to play their way. These options include ad-sponsored free game play, virtual currency enabled session rental, or purchasing through traditional e-commerce. To optimize that experience we must be able to combine data from multiple disparate sources,” said Jarrod Voth, Senior Director of Finance & Treasurer, WildTangent Games. “Using Cirro, we can ask business questions across all our data sources and platforms without moving, staging, or preprocessing data. This approach makes us agile and able to deeply analyze all facets of our business with minimal investment of time or resources.”
“Seamless access to an entire data ecosystem of multiple data types and platforms represents a major obstacle within mainstream enterprises,” states Mark Theissen, CEO, Cirro. “It’s very exciting to see forward-thinking organizations like WildTangent Games leverage Cirro to streamline access to all their data to drive their strategic analytic platforms.”
Ask Questions You Couldn’t Ask Before
Cirro is the execution platform that seamlessly facilitates the joining of relational and Hadoop data across disparate data sources while optimizing, orchestrating, and managing the overall query processing all without the cost and complexity of a semantic layer. Using their existing tools, data analysts are now free to explore and uncover business value by iteratively asking questions about their data regardless of the data type, location, or environment. It is now easy to share, interact with, and analyze any data on any platform at any time while leveraging existing investments made in EDWs and BI tools.
WildTangent Games will be a panelist at Tableau’s Take Your Game Up a Notch - Data Analytics in Game Development conference in Seattle on November 5th. You can learn more by clicking here.
About WildTangent Games
WildTangent operates a cross-platform games service that delights millions of customers with access to some of the best games in the industry with its revolutionary ‘Play Your Way’ value exchange system. Customers may purchase games outright, rent individual gaming sessions using WildTangent’s proprietary virtual currency, or view an advertisement from top Brand Advertisers. With nearly 2 billion monthly transactions, analytics events, and ad impressions processed each month, the WildTangent team relies on fast, real-time analytics to drive competitive advantage in a complex and quickly evolving market.
Cirro is the “next generation” data federation software that enables enterprises to quickly and continually extract new business insights from their entire data ecosystem by facilitating the joining of heterogeneous databases and sources, without requiring a semantic layer or ETL. Cirro enables non-technical analysts to derive value from big data and structured data using tools already on their desktop such as today’s popular business intelligence tools. Cirro can be deployed in the cloud and in the data center and integrates with customers’ existing analytic investments. Founded in 2010, Cirro is headquartered in San Juan Capistrano, CA. For more information on Cirro, please visit www.cirro.com.