NEW YORK--(EON: Enhanced Online News)--Verve Mobile, the leader in location-based mobile advertising, today formed a strategic partnership with location-based advertising technology provider Vistar Media. This partnership, which was originally reported in MediaPost, will connect Verve’s extensive collection of location-based data with Vistar’s 100,000+ digital screens nationwide, allowing for both better targeting and the creation of the industry’s first multi-screen location-based marketing platform.
“The value to advertisers of a single execution point is our ability to identify those consumers who were exposed to both media formats in the geo-fence and demonstrate lift in foot traffic, engagement, or brand metrics”
“We’ve seen great success in driving ad performance, foot traffic, and sales by utilizing location-powered advertising via Verve’s mobile platform,” said James Smith, CRO of Verve. “Via our partnership with Vistar, we can add to those successful tactics and utilize location data to reach consumers via video on multiple screens, dramatically increasing the effect and reach of Verve’s location-based platform.”
“Surrounding consumers with large format digital screens as they are outside of their homes and near the point of purchase has always been the value of our location-based video inventory. However, we have also been asked by numerous advertisers to find a way to connect our platform with mobile,” added Jeremy Ozen, Vistar Media co-founder. “Everything we do is rooted in data and analytics, so combining our media in an intelligent manner with Verve’s best-in-class location-enabled platform allows customers to go the next step beyond mobile in their location-based marketing campaigns.”
The Verve and Vistar partnership will initially power two products. The first is multi-screen geo-fencing, which will enable advertisers to buy all digital media within the same geo-fence and provide a simple one-stop shop for targeting consumers near an advertiser's, or its competitors’, locations. “The value to advertisers of a single execution point is our ability to identify those consumers who were exposed to both media formats in the geo-fence and demonstrate lift in foot traffic, engagement, or brand metrics,” said Smith.
The second product is location-based audience buying, which will enable advertisers to target specific Verve users and employ Vistar’s Real World Retargeting™ technology to trigger buying of Vistar inventory when a high concentration of those same consumers are present. “Our curated platform is 100% digital so using location data to drive audience-based buying across our inventory enables advertisers to extend the tactics that work so well for them on mobile and desktop,” said Ozen.
Verve and Vistar’s cross platform capabilities will be available through Verve later this year. Vistar is already tapped into Verve’s database to improve targeting ahead of the roll-out.
Verve Mobile is the leader in location-based mobile advertising. Verve's customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve location powered technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. Verve has offices in New York, Chicago, Washington DC and San Diego.
About Vistar Media
Vistar Media’s location-based media ad serving technology provides the industry with its first programmatic platform. With Vistar, media buyers and location-based networks can now seamlessly transact across guaranteed and non-guaranteed inventory. Thanks to the power of real-time reporting and data driven audience targeting, location-based media can become part of every digital media campaign, with the most precise targeting and measurement available. Vistar has offices in Philadelphia, PA and New York, NY.