SAN DIEGO--(EON: Enhanced Online News)--Rich Benci, COO of Algebraix Data Corp, will be a presenter at next week’s SES Chicago Conference on The New Marketing Landscape. Specifically, Rich will be a key speaker on the panel about Schema and Search: Best Practices to Make the Most of Your Markups, where he’ll discuss before-and-after case studies of Schema.org markup (semantic markup). This session will include ways to implement markup – considered the new semantic foundation for SEO best practices – plus actionable tips, tools and tactics.
“The timing of SES Chicago is perfect, as SEO professionals are seeking new solutions to manage this major change in search engine algorithms”
Schema.org markup has become the hot topic among industry leaders, thanks to Google’s latest algorithm release, Hummingbird, which shifted Google’s primary search focus from keyword matching to semantic search. “The timing of SES Chicago is perfect, as SEO professionals are seeking new solutions to manage this major change in search engine algorithms,” says Rich.
For 15 years, Rich has led digital marketing initiatives that dramatically increased revenues for agencies and their clients, including Weight Watchers, J&J, Purina, P&G, Merck, AutoTrader, and many others.
Algebraix Data focuses exclusively on the Semantic Web. The company recently released its first product, Algebrize, an application that automates the implementation of Schema.org markup. Algebrize slashes time and costs for web agencies and clients, who are eager to use semantic markup but worried about the work involved. Semantic markup helps the top search engines spot accurate, relevant information that can be used in enhanced listings – which increase click-throughs and conversions on e-commerce sites.
The panel on Schema and Search: Best Practices to Make the Most of Your Markups takes place on Tuesday, November 5, at 2:00 pm. Rich is eager to share his Schema.org markup knowledge with attendees. “I’m excited about presenting the case studies,” he says. “They demonstrate the edge Schema.org markup can give to traditional SEO tactics.”
About Algebraix Data Corporation
ALGEBRAIX® Data, the Semantic Web Company™, is powering the next generation of semantic applications. Through its patented high-performance SPARQL Server™ graph database, ALGEBRAIX® Data has created the industry-leading cloud platform for the development of RDF applications that unlock the potential of semantic computing. For more information, please visit www.algebraixdata.com