NEW YORK--(EON: Enhanced Online News)--As part of the global expansion of its user experience (UX) solution, GfK has opened a state-of-the-art research facility in the Financial District of downtown San Francisco. This new UX research location—GfK’s third in the US and 13th globally—offers access to organizations looking to understand the 7.5 million Bay Area consumers, who can help evaluate everything from mobile applications to product packaging.
“With its high-tech focus and energetic pace, the Bay Area is the perfect setting to test new ideas and gain valuable insights.”
Designed by researchers for researchers, the facility boasts three test suites with flexibility to accommodate one-on-one interviews, focus groups, workshops, and simulated environments from a hospital room to a grocery store aisle. Each lab is equipped with technologies that enable high-fidelity digital capture of audio and video media, along with other specialized tools, such as eye trackers and mobile device camera rigs. The touch-controlled audio system has been optimized for each lab, with microphones and digital processing ensuring a clear listening experience. The state-of-the-art AV system is fully routable between rooms, allowing for project-specific customization.
“This latest GfK UX research location is a great benefit to our clients because it provides access to one of the country’s most demographically diverse populations,” says Aga Bojko, Vice President of User Experience at GfK. “With its high-tech focus and energetic pace, the Bay Area is the perfect setting to test new ideas and gain valuable insights.”
The centrally located labs are easy to access via public transportation and surrounded by restaurants, hotels, and retail stores. The facility is also the West coast office of GfK UX, with consultants and designers who have expertise ranging from healthcare and finance to consumer electronics and e-commerce.
GfK is one of the world’s leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.