ST. PETERSBURG, Fla.--(EON: Enhanced Online News)--Catalina, the personalized digital media company, today announced the sale of its Health Division to inVentiv Health, a global provider of clinical, commercial and consulting services to the life sciences industry. This sale, which closed on October 25th is aligned with a series of strategic transactions and decisions the company has made in the last two years to significantly enhance the reach and capabilities of its mobile, online and in-store digital media networks.
“CPG marketers are investing heavily in innovative media that reaches consumers across online, mobile and in-store channels. Catalina will continue to invest and focus on driving innovation as the largest media company focused exclusively on CPG.”
“This sale is part of our strategy to focus on our digital media business, and underscores our commitment to enabling the world’s leading CPG retailers and brands to drive lift and loyalty,” said Catalina CEO Jamie Egasti. “CPG marketers are investing heavily in innovative media that reaches consumers across online, mobile and in-store channels. Catalina will continue to invest and focus on driving innovation as the largest media company focused exclusively on CPG.”
With inVentiv Health’s focus on improving patient outcomes, Catalina Health will now be part of a healthcare company. “InVentiv’s singular focus on the healthcare industry is a great fit for our health-channel partners and a great opportunity for the Catalina Health team members joining their organization,” Egasti continued.
This announcement is the second strategic decision in as many months emphasizing Catalina’s focus on CPG retailers and brands. In addition to its 2012 acquisition of in-store mobile commerce innovator, Modiv Media, Catalina recently acquired software assets from Chicago-based Local Offer Network. Both of these additions were designed to drive innovation and accelerate product development as the company expands its omni-channel personalized media capabilities.
Catalina's personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.catalinamarketing.com or follow us on Twitter @catalina.