MONTREAL--(EON: Enhanced Online News)--Reebok-CCM Hockey, one of the top manufacturers of ice hockey apparel and equipment, continues its efforts to set the standard for safety by investing in research and development with the esteemed University of Ottawa. With innovative products set to launch in 2014, including a new helmet, safety remains a clear focus for the company. The partnership with the University of Ottawa’s Neurotrauma Impact Science Laboratory allows Reebok-CCM Hockey to test their helmet technologies through the use of U of O’s rotational impact testing protocol.
“They are a leader in brain trauma impact research, so having them as a partner has allowed us to validate new innovations and technologies with hockey player safety in mind.”
“We understand the value of investing in institutions like the University of Ottawa and that is precisely why we signed an exclusive agreement with them in 2011,” says Reebok-CCM Global Vice President of Marketing Sean Williams. “They are a leader in brain trauma impact research, so having them as a partner has allowed us to validate new innovations and technologies with hockey player safety in mind.”
“We have worked very hard to cement ourselves as a leader in brain trauma testing in the world,” said Blaine Hoshizaki, Director of the Neurotrauma Impact Science Laboratory at the University of Ottawa. “The partnership with Reebok-CCM has resulted in the creation of some incredibly innovative products and the best is yet to come.”
Set to launch in early 2014, Reebok-CCM will introduce a helmet including a new innovative technology that will be the only one on the market to have been designed and tested using rotational impact protocol.
About Reebok-CCM Hockey
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Gabriel Landeskog. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.reebokhockey.com and www.ccmhockey.com