NEW YORK--(EON: Enhanced Online News)--At the recent Print and Digital Research Forum (P&DRF), GfK presentations and presenters won awards in three categories and were nominated three more times. The bi-annual event focuses on and celebrates the latest insights into how people use print and digital content and advertising.
“Browsing @ Work: Significance of ROI Evaluation”
The GfK winners were:
- Best Technical Paper: GfK MRI’s Jim Collins and Nielsen’s Pete Doe for “Mobile Magazine App Audience Analysis: Assessing the Long Tail”
- Most Useful Paper: GfK MRI’s Jay Mattlin and James Gagen for “Passive Measurement of Print Revisited”
- The Chairman’s Prize: GfK’s Alke Bassler (with Irena Petric, NOM) for “OTSA: Opportunity to See Advertising in Newspapers and Magazines”
In addition, two other GfK papers were nominated in three categories:
- Best Technical Paper and Best Presentation: GfK MRI’s Julian Baim, Martin Frankel, James Collins, and Joseph Agresti; Britta Cleveland (Meredith Corp.), Marlene Greenfield (VP and Executive Director of Research, Hearst Corp.), Caryn Klein (VP, Research and Insights, Time Inc.), Scott McDonald (SVP, Research, Condé Nast Publications) for “Digital Editions: Modeling Reach and Frequency”
- Best New Idea: GfK’s Marion Appel & Norbert Wirth (with Frank Hedler) for “Browsing @ Work: Significance of ROI Evaluation”
GfK MRI researchers have been setting the pace in magazine measurement for over 30 years; collectively, they have presented over 70 papers at P&DRF – the leading venue for cutting-edge approaches in readership metrics – and have won the conference’s Best Technical Paper Award numerous times.
The GfK office in the Netherlands, where Appel and Bassler are based, specializes in Audience Measurement, providing the Print currency for the joint industry committee NOM since 2006.
The mission of the P&DRF – formerly known as the Worldwide Readership Research Symposium (WRRS) – is to provide a global forum for agencies, publishers, researchers, industry bodies and others to share their expertise and experiences and develop credible business models and innovative research approaches for the challenges facing the print and digital industry.
GfK is one of the world’s leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.