AUSTIN, Texas--(EON: Enhanced Online News)--Jesse James will introduce Jesse James Firearms Unlimited, his new firearm manufacturing company, at an exclusive Texas launch party in November.
“It's taking the same theory behind my world-famous bikes and applying it to another passion of mine, which is guns”
The Jesse James Firearms Unlimited Official Launch Party will take place at the Rattle Inn in Austin on Saturday, November 16 at 6:30 p.m. At the event, James will unveil the first products from his new line of firearms to 200 high-profile guests, including John Paul DeJoria, Colion Noir, Texas legislators, and leaders from the NRA and Texas State Rifle Association.
Following in the footsteps of his worldwide success with West Coast Choppers, Jesse James Firearms Unlimited brings his renowned level of craftsmanship and detail to a new industry and product. "It's taking the same theory behind my world-famous bikes and applying it to another passion of mine, which is guns,” he explains.
Jesse James Firearms Unlimited will debut with an initial offering of a 1911 pistol and an AR-15 rifle. The guns will be available for purchase as early as January 2014 online at www.jjfu.com. Ultimately, the brand will offer a full span of guns that appeal to military and law enforcement as well as to the individual gun enthusiast.
“Making Texas my home has inspired me to pursue my passion for products made in America and one-of-a-kind craftsmanship, and I am proud to apply both to Jesse James Firearms Unlimited,” says James.
Ahead of the launch event, James will be available for a select number of on-site media interviews at his shop. A limited number of media spots are available for the event; press photos and a post-event recap will also be provided.
About Jesse James Firearms Unlimited
Jesse James is best known as a custom motorcycle builder and the founder of West Coast Choppers, the successful worldwide brand known by bike enthusiasts as an icon of unparalleled quality and style. He has also starred in several television programs over the past 15 years, most of which focused on his signature craftsmanship in building custom choppers and restoring classic cars. After relocating to Austin, Texas, James was driven to combine his signature work and passion for guns into the manufacturing of firearms. Since then, in secret, he has been crafting the concept behind his distinguished firearms line, Jesse James Firearms Unlimited (JJFU). With JJFU, James hopes to create a brand of firearms that will revolutionize the gun world just as his custom choppers did the motorcycle world. The first products from the line will be available for purchase in January 2014 at www.jjfu.com.