CHICAGO--(EON: Enhanced Online News)--Protection 1, the largest full-service business and home security company in the U.S., today announced the launch of a new marketing campaign with ESPN’s Mike and Mike featuring Mike Greenberg using his Protection 1 system to bar Mike Golic’s ongoing attempts to steal cookies from his home. The new campaign will include television commercials, radio spots and social media components. In addition, Protection 1 will sponsor the ‘Best Defensive Player’ of the week, featured on Mike and Mike’s morning radio show.
“There are so many elements of this partnership that are a perfect fit for what we want our customers and potential customers to understand about Protection 1”
“There are so many elements of this partnership that are a perfect fit for what we want our customers and potential customers to understand about Protection 1,” said Jamie Haenggi, Chief Marketing and Customer Experience Officer of Protection 1. “The ‘Best Defensive Player’ sponsorship speaks directly to what we do – we are our customers’ best defensive player, we are there to protect your home and your business even when you’re not. With the Mike and Mike spots we’re able to bring out just enough of our fun side without losing view of the world-class protection we offer.”
The new campaign builds on a successful six-month campaign in 2012 with Mike and Mike that generated a 100 percent lift in commercial brand awareness for the company, a 33 percent increase in consumer brand awareness and an 80 percent increase in search lead generation for the company. Protection 1 added to the positive impact of that campaign through Direct Response advertising that has resulted in lead flow increase of over 30 percent year over year.
“After working with Protection 1 the first time, we looked for ways to work together again, eventually landing on this concept of #ProtectYourCookies and it seemed like a great fit,” said Mike Greenberg. “We even did the shoot at my house where we have Protection 1 installed to help us keep our home safe and secure.”
The campaign will be launched under caption #ProtectYourCookies – highlighting some of the home defense capabilities of Protection 1’s systems along with home automation features and video capabilities. The campaign will feature:
- The ‘Best Defensive Player’ of the Week on Mike and Mike’s morning radio talk show
- An ESPN/Protection 1 sweepstakes that includes a trip to NYC and a behind-the-scenes tour of ESPN
- On-air live endorsements from Mike and Mike
- Pre-recorded radio spots with Mike & Mike
- TV Commercial starring Mike & Mike
- Social media campaigns tied to behind-the-scenes coverage and outtakes featured on YouTube
- Cookie give away among other contests
- Incorporated twitter feeds from Protection 1, Mike Greenberg, Mike Golic and Stacy Greenberg, Mike’s wife
- Facebook contests with prizes
About Protection 1
Protection 1, the largest full service business and home security company in the U.S., provides installation, maintenance, and monitoring of single-family home security systems business security systems and multifamily security systems. The company’s relentless focus on customer service has resulted in the removal of their automated phone attendant, the introduction of the Tech TrackerSM service and the ability to provide same-day service in most cases. In 2012, the company was recognized by leading industry publication SDM as Dealer of the Year for the unique ways the company approached its business, the industry and the surrounding community that year. Protection 1 is also the nation's largest provider of wholesale monitoring services, through its CMS division, and the leading provider of multifamily security systems installation, maintenance and monitoring through its Network Multifamily division. Protection 1, which serves more than 1 million customers and employs over 2,500 people in more than 70 locations across the country, has a 95.6% customer satisfaction rating and an A+ Better Business Bureau Rating. For more information about Protection 1, visit www.Protection1.com.