SANTA MONICA, Calif.--(EON: Enhanced Online News)--Convertro, a provider of marketing attribution software that measures and optimizes campaigns across channels and devices, today announced that Paul Bates has joined the company as the vice president of advertiser solutions. In his new role, Bates will drive the creation of effective sales and product strategies between key company partners and channels, as well as define best practices for closing new deals as relationships develop. Bates most recently worked as the vice president of product management at MarketShare, a cross-media analytics company that provides marketers with information on how their channels interact. Bates’ expertise in big data algorithms and attribution technology aligns with the Convertro’s teams overarching strategies.
“These additions to our team will allow Convertro to expand our reach within key verticals and partnership categories, getting our solution in front of a larger number of companies to help them optimize their marketing across the board.”
Sarah Chambers also joins Convertro as the vice president of account management. Chambers will be responsible for strategic oversight of all of Convertro’s accounts, including establishing priorities and management processes for each account and driving successful client relationships. Chambers was previously the senior director of global account solutions at Clearsaleing, now eBay Enterprise Attribution, which provides marketing analytics technology. Prior to that, she spent eight years working on the agency side. Chambers’ client service and partner relationship experience will enable her to develop and augment Convertro’s new and existing client relationships and agency partnerships.
“The market is ready to move beyond the traditional ‘last-click’ attribution models into more effective and valuable technology that takes into consideration the different types of marketing channels leveraged by today’s marketers. Convertro offers that next level solution, and Paul and Sarah have joined the team to be at the forefront of this next phase in the attribution field to advertisers of all sizes and industries,” says Jeff Zwelling, CEO and co-founder of Convertro. “These additions to our team will allow Convertro to expand our reach within key verticals and partnership categories, getting our solution in front of a larger number of companies to help them optimize their marketing across the board.”
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Convertro’s cross-device, cross-channel multi-touch attribution solution provides clients across industries, including automotive, retail, luxury, subscription, travel and leisure, and more, with actionable spend recommendations that empower them to confidently reallocate marketing from unprofitable sources to more profitable ones. Convertro accomplishes this by means of its algorithmic attribution models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based system, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail). Convertro is based in Santa Monica and maintains offices in New York and Israel. For more information, visit www.convertro.com or find us on Twitter at @convertro or on LinkedIn.